PENNSAUKEN, N.J. — Williams Trading University has added new e-learning courses in support of the recently revamped Wet personal lubricant brand.
In this new courses, retail store associates can learn about Wet’s new packaging and merchandising retail displays.
Wet’s new packaging features a sleek modern design, updated bottles and caps and 3-D tactile printing. In addition to the new look, Wet has added new sizes, expanded its product line for women and introduced a variety of flavors and new formulas.
“The new branding from Wet personal lubricants has been a huge hit with our retailers,” says Scott D, sales and marketing director Williams Trading Co. “The addition of the e-learning module explains the benefits of the re-branding, including the custom Wet retail displays and complete merchandising programs to support our retail partners. As a special bonus incentive, each retailer associate completing the new e-learning will receive a ‘Wet Reinvented Thank You’ gift pack including a Hemptation, organics and flavored one-ounce sample with certification.”
Williams Trading University offers online courses available 24 hours/7 days per week accessed with a simple login account. Each course offers product benefits and features as well as a seminar that explains its importance to a customer, their needs, and well being. To date, more than 99,000-course certifications have been completed across the domestic U.S., Canada, and Puerto Rico, the company said.
Upon completing a course, the user takes a quiz certifying their newfound knowledge and is rewarded with a downloadable certificate. Select participating vendors are offering free premiums, samples, and special offers. The feature is an added benefit to the retailer as their employees can try a product, become a consumer and ultimately recommend it to their customers.
Recently, Williams Trading, in partnership with selected vendors, has added custom channels of specific training material from Wet, Satisfyer and Pipedream Products. Additionally, Williams Trading University expanded content featuring Green Road brand.
Williams Trading University was the recipient of the Retail Education/Training Program of the Year at 2019 XBIZ Awards.
For ordering and product information, call a Williams Trading sales representative at (800) 423-8587 or visit WTULearn.com.
