Voodoo Toys Announces Market Exclusivity Program

Voodoo Toys Announces Market Exclusivity Program

LOS ANGELES — Adult pleasure brand Voodoo, owned by parent company Thank Me Now, Inc., has announced its marketing exclusivity program to highlight its increased focus on driving attention and sales to adult stores.

Thank Me Now, Inc. previously carved a name for itself in the industry with the Shibari Wands range of toys. Fresh off the successful launch of the Voodoo, a brand of pleasure products focused on self-care and wellness, company CEO Kevin Mirarchi says he sees the vision for Voodoo as a retail store-first brand, designed to bring new customers to existing retailers.                                                                                             

“Voodoo’s range, the packaging and the design was created with retail stores in mind,” he said. “Adult stores are always looking for ways to stand out and differentiate themselves to their customers. That is why our team is excited about the launch of our retail-oriented brand, Voodoo. Voodoo will launch with its lines and products exclusive to adult stores, and will not be available on Amazon.”

Mirarchi says he believes there’s a need for brands to continue to prioritize a retail-first strategy, emphasizing a more personal customer experience of purchasing from smaller retailers.

In order to drive new customers to view the full range in-stores, the company says it will roll out an extended line of products over the following months, supported by a major marketing and PR campaign planned for 2019, including events and social ambassadors.

“The Voodoo brand will aim to be part of the larger conversation about sexuality, masturbation, body-positivity and empowerment, with the stated goal of driving customers to adult stores,” Mirarchi said.

For more information, visit Voodoo.toys.  

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Debuts 'Grinders' Collection

Pleasure brand Full Circle has introduced its new Grinders line of vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More