NEW YORK — COTR Inc.'s premium brand Le Wand is launching its Feel My Power limited edition vibrator, which will hit shelves in honor of International Women’s Day on March 8.
The Feel My Power vibrator was designed by artist Ashley Lukashevsky, an illustrator who uses her art to call attention to stories of marginalized groups and drive compelling social movements.
The campaign, which is oriented around the hashtag #feelmypower, features influential women and femme-identifying individuals who embody the idea of power in their respective domains. Ashley Lukashevsky specifically created custom illustrations of Zoe Ligon, Monica Hernandez, Chloe Kernaghan, Ali Weiss, and Kendra Austin.
“The illustrations on Le Wand echo the mission of the brand itself — how owning your sexuality and pleasure translates into power in all other areas of life,” said a rep.
Through the Feel My Power campaign, the Le Wand team says it hopes to raise awareness for the role that sexual well-being can play in overall self-confidence.
“As someone who has been in the sexuality industry for over 17 years, I know first-hand that the power gleaned from self-pleasure doesn’t just stay in the bedroom — it has the opportunity to positively impact so many aspects of our lives,” COTR founder and CEO Alicia Sinclair said. “Feel My Power is an ode to all of the powerful women and femme identifying people I know and love, at all stages of their personal sexual journeys. I’m excited to hear more from our community throughout this campaign as they share their power with the world.”
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