ZALO USA Taps Mara Epstein for Executive Role

ZALO USA Taps Mara Epstein for Executive Role

LOS ANGELES — Premium pleasure products manufacturer ZALO USA has added industry veteran Mara Epstein to its team in the role of senior executive director of sales and marketing.

According to the company, Epstein will lead the company’s continued expansion.

Epstein officially joined the company last month and hit the ground running by introducing the ZALO brand to international buyers at industry events including ANME and the XBIZ Retreat.

“Mara brings a wealth of experience, expertise and deep connections established through her years of dedication to the industry,” says ZALO USA CEO Peter Ovsonka. “We’re grateful to have Mara join our team and look forward to working together to bring the ZALO brand to retailers around the world.”

While being on hiatus from the industry after decades of playing various instrumental roles for leading pleasure products and adult video companies, Epstein was called back by the allure of ZALO products.

“I’m glad to be back with a company that’s filling a void in the luxury category,” Epstein says. “When I saw first saw ZALO I was amazed by the quality and each item’s unique functions.”

“I’m really excited to be able to bring the freshness of this brand to retailers,” Epstein adds. “The attention to detail that each ZALO product is designed with is impeccable and has long been overdue on the market.”

As a testament to her longevity in the industry, Epstein was the winner of the first XBIZ Exec Award for  Businesswoman of the Year in 2014.

Epstein got her start in the adult industry after she answered a Variety ad looking for telemarketers. She conquered adult video sales, working alongside several industry pioneers, prior to crossing over into the pleasure products industry, where she was instrumental in introducing the LELO brand to the adult market, as well as helped launched the Maia Toys brand in the U.S. Epstein also served for more than 14 years as a board member on the Free Speech Coalition.

She can be reached at mara@zalousa.com.

For more information, click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Svakom, Kaotik Labs Named Presenting Sponsors of XBIZ Honors

Svakom and Kaotik Labs have signed on as the Presenting Sponsors of the retail edition of the 2026 XBIZ Honors.

NYC Adult Businesses Seek SCOTUS Appeal in Zoning Case

Attorneys representing a group of New York City adult businesses are asking the U.S. Supreme Court to hear an appeal of a lower court’s decision allowing enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

XR Brands Expands 'Jock Advanced' Collection With 10 New Strokers

XR Brands has added 10 new strokers to its Jock Advanced line of male masturbators.

Orion Debuts 'Erecto' Collection From 'You2Toys' Line

Orion Wholesale has introduced the new Erecto cock ring collection from its You2Toys line.

Tenga Marks 20th Anniversary With New 'Flip 360' Strokers

Pleasure brand Tenga is celebrating its 20th anniversary with the debut of its new Flip 360 stroker sleeves.

Wellness Brand 'Aia*' Launches

The wellness brand Aia* has officially launched.

Orion Debuts 5 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with five new styles.

Honey Play Box, Dildos Assorted Ink European Distro Deal

Honey Play Box has signed a deal with Dildos Assorted (DA) for distribution throughout Southern Europe.

Calvista, Lovense Sign Exclusive Australia/New Zealand Distro Deal for 'Spinel'

Calvista has signed an exclusive Australian and New Zealand distribution deal for Lovense's Spinel thrusting and heating dildo.

Blush Introduces 'Riana' Vibe

Blush has debuted the Riana vibrator.

Show More