'Shameless Sex' Podcast Spotlights Sexual Promiscuity in New Instagram Campaign, Contest

LOS ANGELES — “Shameless Sex” podcast hosts April Lampert and Amy Baldwin have launched a “shame-busting” campaign on their Instagram page to give a voice women and their sexuality.

The sex-ed hosts are running a contest “inviting women to take photos of themselves ‘outing’ their sexual experiences and sharing these personal moments with others in a positive, supportive place,” says Baldwin, noting that she and Lampert have already received an overwhelming amount of entries and online participation.

Women can join in the “Shameless Sex” campaign by sharing their sexual confessions or desires — whether an admission of an affair, same-sex exploration or desire for someone other than their partner — to social media (white paper, black Sharpie and bold lettering will do), tagging #shamelesssex or sending it to Lampert and Baldwin, and it will be posted to the pair’s Instagram page.

“People are commenting on how grateful they are that we are highlighting the diversity of female sexuality,” says Baldwin. “Women are saying that it feels very freeing just sharing their story. We are bringing REAL experiences out of the shadows. At the same time, the campaign is also pushing people’s buttons — especially when it comes to infidelity and dating married men.”

The contest, which runs through Friday, Feb. 22, was inspired by Wednesday Martin’s book “Untrue: Why Nearly Everything We Believe about Women, Lust and Adultery is Wrong and How the New Science Can Set Us Free.”

The prizes (Lampert and Baldwin will announce contest winners on Instagram) include complete access to the “Shameless Sex” online Wild Woman Sex workshop, a copy of “Untrue,” and a grand prize of all of the above, plus a Rabbit Vibrator, full access to OMGyes, a bottle of @Uberlube, a Solo by Hot Octopuss and a 12 Sexy Days kit by Bijoux Indiscrets — a total value of more than $1,000.

“We’re breaking down myths and telling it like it is, and we encourage our ‘Shameless’ listeners to share their sexual beliefs, longings and thoughts with us,” Lampert said, “and find inspiration in the beautiful and amazing Instagram images we’ve already posted this past week.”

To learn more, visit ShamelessSex.com or follow Shameless Sex on social media.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

CalExotics Expands 'Cheap Thrills' Line of Male Masturbators

CalExotics has added four new pleasure products to its Cheap Thrills line of male masturbators.

XBIZ Retreat Canada to Debut in Toronto Aug. 16-20

XBIZ Retreat is heading north for the debut of its Canadian edition, bringing its signature hosted-buyer experience to Toronto Aug. 16-20.

SWPA to Host Webinar on Landing Media Coverage for Sexual Wellness Brands

The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, will host a webinar on Wednesday, Oct. 7, offering strategies for sexual wellness brands to attract media coverage.

Full Circle Expands 'My Buddy' Anal Plug Collection

Full Circle Brands has added three new vibrating anal plugs to its My Buddy line.

BMS Factory, Calvista Sign Distro Deal for Australia, New Zealand

Canadian pleasure brand BMS Factory has signed an exclusive deal with Calvista for distribution in Australia and New Zealand.

Nalpac Acquires Holiday Products

Nalpac has acquired Chatsworth, California-based adult distributor Holiday Products, expanding its West Coast presence.Nalpac adds Holiday to its distribution network after previously acquiring Tempe, Arizona-based boutique distributor Entrenue in 2023.

Full Circle Expands 'Sparkle' Plug Collection

Full Circle has expanded its Sparkle line of jeweled anal plugs with Sparkle Ultra and “Sparkle Shroom.”

Orion Debuts 4 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with four new styles.

Sexual Wellness Company 'Wild Brands' Officially Launches

Briana Watkins has officially launched a new, female-led sexual wellness company, Wild Brands.

Orion Expands 'Cotelli Bondage' Line

Orion Wholesale has expanded its Cotelli Bondage collection with five new outfits.

Show More