'Shameless Sex' Podcast Spotlights Sexual Promiscuity in New Instagram Campaign, Contest

LOS ANGELES — “Shameless Sex” podcast hosts April Lampert and Amy Baldwin have launched a “shame-busting” campaign on their Instagram page to give a voice women and their sexuality.

The sex-ed hosts are running a contest “inviting women to take photos of themselves ‘outing’ their sexual experiences and sharing these personal moments with others in a positive, supportive place,” says Baldwin, noting that she and Lampert have already received an overwhelming amount of entries and online participation.

Women can join in the “Shameless Sex” campaign by sharing their sexual confessions or desires — whether an admission of an affair, same-sex exploration or desire for someone other than their partner — to social media (white paper, black Sharpie and bold lettering will do), tagging #shamelesssex or sending it to Lampert and Baldwin, and it will be posted to the pair’s Instagram page.

“People are commenting on how grateful they are that we are highlighting the diversity of female sexuality,” says Baldwin. “Women are saying that it feels very freeing just sharing their story. We are bringing REAL experiences out of the shadows. At the same time, the campaign is also pushing people’s buttons — especially when it comes to infidelity and dating married men.”

The contest, which runs through Friday, Feb. 22, was inspired by Wednesday Martin’s book “Untrue: Why Nearly Everything We Believe about Women, Lust and Adultery is Wrong and How the New Science Can Set Us Free.”

The prizes (Lampert and Baldwin will announce contest winners on Instagram) include complete access to the “Shameless Sex” online Wild Woman Sex workshop, a copy of “Untrue,” and a grand prize of all of the above, plus a Rabbit Vibrator, full access to OMGyes, a bottle of @Uberlube, a Solo by Hot Octopuss and a 12 Sexy Days kit by Bijoux Indiscrets — a total value of more than $1,000.

“We’re breaking down myths and telling it like it is, and we encourage our ‘Shameless’ listeners to share their sexual beliefs, longings and thoughts with us,” Lampert said, “and find inspiration in the beautiful and amazing Instagram images we’ve already posted this past week.”

To learn more, visit ShamelessSex.com or follow Shameless Sex on social media.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

JO Launches Retail Education Program

Pleasure brand JO has rolled out a new in-store education program for retailers.

Blush Debuts Fine Jewelry-Inspired 'Queen's Reign' Collection

Blush has introduced its new Queen's Reign line of five pleasure products, inspired by fine-jewelry designs.

XR Brands Debuts 3 New Fantasy-Themed Collections

XR Brands has introduced three new fantasy-themed lines inspired by hentai, kawaii, and K-Pop.

Orion Debuts New Cock Ring From 'Rebel' Line

Orion Wholesale has released a cock ring with a vibrating stimulator from its Rebel collection of men's pleasure products.

Melanie Rose to Exhibit $2M 'Pearl Royale' Vibrator at Sex Expo

Melanie Rose, host of the Netflix series “How to Build a Sex Room,” will showcase the $2 million Pearl Royale vibrator at Sex Expo, taking place Jan. 8-9 at JW Marriott L.A. LIVE.

Full Circle Brands Releases 'My Baby' Bullets in Metallic Shades

Full Circle Brands has expanded its My Baby bullet vibrator collection with two metallic editions in Rainbow and Sky Blue.

Blush Introduces 'P+' Penile Extender Sleeves

Blush has debuted P+, its new line of three penile extender sleeves.

Kiiroo Debuts 'Julio' Interactive Thrusting Dildo

Kiiroo has introduced Julio, its first interactive thrusting dildo vibrator.

LoveStore Mexico, Our Erotic Journey Sign Distro Deal

Our Erotic Journey has signed a distribution deal with LoveStore Mexico to bring its pleasure products to retailers across Mexico.

2027 XBIZ Exec Awards Pre-Nominations Period Opens

XBIZ is pleased to announce that the pre-nomination period for the 2027 XBIZ Exec Awards, the adult industry’s preeminent career honors, begins Wednesday and runs through Oct. 14.

Show More