LOS ANGELES — LFP Product Licensing has appointed Nxt Gen Brand Marketing as its exclusive global licensing agent.
According to the company, Nxt Gen Brand Marketing will relaunch the licensing program for Hustler’s iconic lifestyle brand across all major categories and will develop a new branded program as an offshoot of the Hustler brand, to be announced soon.
“Hustler’s Avant-garde bravado has made it the leader of the pack in adult entertainment, and its rich history has allowed the company to become a major trendsetter and lifestyle brand for men and women alike,” says a company spokesperson. “The Hustler brand captures the excitement, allure, and sexiness of today’s youth and is rooted in a history that all generations embrace. Hustler celebrates vitality, health, beauty, and emotion. The name itself evokes nostalgia and edginess that has kept it at the forefront of social relevance for over four decades.”
“We are excited about our new partnership with Nxt Gen Brand Marketing,” says Hustler’s VP of Retail & Licensing Philip Del Rio. “They share our vision of bringing high-quality consumer products to the market place to meet the ever-growing demand by those who love and identify with the Hustler brand.”
“I am thrilled to be working with the LFP Product Licensing team to partner on their licensing program,” says Nxt Gen Brand Marketing CEO Debi Rosenfeld. “The Hustler brand resonates a strong and significant message of being powerful, sexy, bold and beautiful with fans around the globe.”
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