WASSERBILLIG, Luxembourg — The pjur Group has inked an exclusive partnership agreement with Sugar & Sas Pty Ltd. to expand the company’s reach in Australia and New Zealand.
Sugar & Sas is “the leading Australian boutique wholesaler and distributor of quality lifestyle products,” a rep said.
"With Sugar & Sas, we have found an experienced partner that meets our standards and shares our vision to provide fun, safe and innovative products. It will result in being closer to the customers (with) more training, more investment in marketing the pjur brand and more POS support. In short, more power for our customers in Australia and New Zealand,” said Alexander Giebel, CEO & founder of pjur.
Customers “will benefit from more training, including on-site trainings and excellent sales support throughout the year,” notes the rep. “Launching pjur’s award-winning ‘Gives You More’ campaign will offer more brand power and attract new consumers through premium branding, appealing imagery and consistent materials.”
Additionally, “a better in-store experience aimed at high brand visibility, premium shelf solutions and clear positioning will attract first-time-buyers and regulars alike.”
The company’s headquarters in Europe “will continue to provide dealers in Australia and New Zealand with direct marketing and communication support that will now be enhanced by in-market know-how and new marketing and PR initiatives offered by Sugar & Sas. The experienced Sugar & Sas sales team will be the first point-of-contact for customers and will also work closely with pjur.”
Jo Radnidge, Sugar & Sas general manager, expressed enthusiasm for the exclusive partnership. “We are excited to bring pjur’s ‘Gives You More’ campaign to Australia, transferring the strengths of the brand to the stores. With its portfolio of premium products and a true passion for quality, pjur shares the same values. This is what we do best and what we are passionate about.”
