CalExotics Shares Findings From Valentine's Day Survey

CalExotics Shares Findings From Valentine's Day Survey

LOS ANGELES — A new Valentine's Day survey conducted by adult novelty manufacturer CalExotics reveals that 88 percent of people would be open to receiving a sex toy as a gift from a romantic partner, with the majority saying they'd be "thrilled" or "intrigued" about it, yet only 29 percent have actually given one.   

Nichole Grossmann, spokesperson for CalExotics, said, "These survey results are fascinating because they tell two very insightful stories. The first is that the overall stigma surrounding sex toys is diminishing, with nearly 90 percent of people saying they'd be open to receiving a sex toy as a gift. This number is a massive 'win' in terms of sex positivity and the acknowledgment that sexual pleasure is, indeed, a gift. The second tells a different tale. With only 29 percent of people saying they've actually given a sex toy as a gift — despite the fact that they would want to receive one themselves — means that they still feel a bit embarrassed to give a toy to their romantic partner. While this stigma is clearly lifting, overall, we're not quite there yet."

CalExotics shared the findings of its survey:

  • 29 percent of respondents have given a sex toy to someone for Valentine's Day or another holiday; 71 percent have not.
  • When asked how they would feel if gifted a sex toy for Valentine's Day, 24 percent said "thrilled," 42 percent said "intrigued," 22 percent said "indifferent," and 12 percent said "worried/upset."
  • The 30-44 age group was significantly more likely (43 percent) to have given a sex toy to a partner than the 18-29 age group (24 percent).
  • Those currently single were more likely to have given a sex toy as a gift.
  • Only looking at those in a relationship, men and women were evenly split on whether they have given a sex toy as a gift.
  • Men are more likely to feel "intrigued" about receiving a sex toy from a partner.
  • When asked how they would feel if a friend gave them a sex toy as a gift, 28 percent said "happy," 19 percent said "embarrassed but secretly welcomed," 45 percent said "weird," and only 8 percent said "disappointed."
  • Women are more likely to be happy about receiving a sex toy as a gift from a friend; men were more likely to feel weird about receiving a sex toy from a friend.

Susan Colvin, CEO of CalExotics, added, "As someone who has been in the adult novelty business for over 35 years, it has been incredible to see how people's perceptions of sex toys have evolved over time. These numbers were much different two decades ago, but pleasure isn't something to be embarrassed about. Pleasure is something to be accepted, celebrated, and yes, even gifted sometimes."  

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Show More