CalExotics Shares Findings From Valentine's Day Survey

CalExotics Shares Findings From Valentine's Day Survey

LOS ANGELES — A new Valentine's Day survey conducted by adult novelty manufacturer CalExotics reveals that 88 percent of people would be open to receiving a sex toy as a gift from a romantic partner, with the majority saying they'd be "thrilled" or "intrigued" about it, yet only 29 percent have actually given one.   

Nichole Grossmann, spokesperson for CalExotics, said, "These survey results are fascinating because they tell two very insightful stories. The first is that the overall stigma surrounding sex toys is diminishing, with nearly 90 percent of people saying they'd be open to receiving a sex toy as a gift. This number is a massive 'win' in terms of sex positivity and the acknowledgment that sexual pleasure is, indeed, a gift. The second tells a different tale. With only 29 percent of people saying they've actually given a sex toy as a gift — despite the fact that they would want to receive one themselves — means that they still feel a bit embarrassed to give a toy to their romantic partner. While this stigma is clearly lifting, overall, we're not quite there yet."

CalExotics shared the findings of its survey:

  • 29 percent of respondents have given a sex toy to someone for Valentine's Day or another holiday; 71 percent have not.
  • When asked how they would feel if gifted a sex toy for Valentine's Day, 24 percent said "thrilled," 42 percent said "intrigued," 22 percent said "indifferent," and 12 percent said "worried/upset."
  • The 30-44 age group was significantly more likely (43 percent) to have given a sex toy to a partner than the 18-29 age group (24 percent).
  • Those currently single were more likely to have given a sex toy as a gift.
  • Only looking at those in a relationship, men and women were evenly split on whether they have given a sex toy as a gift.
  • Men are more likely to feel "intrigued" about receiving a sex toy from a partner.
  • When asked how they would feel if a friend gave them a sex toy as a gift, 28 percent said "happy," 19 percent said "embarrassed but secretly welcomed," 45 percent said "weird," and only 8 percent said "disappointed."
  • Women are more likely to be happy about receiving a sex toy as a gift from a friend; men were more likely to feel weird about receiving a sex toy from a friend.

Susan Colvin, CEO of CalExotics, added, "As someone who has been in the adult novelty business for over 35 years, it has been incredible to see how people's perceptions of sex toys have evolved over time. These numbers were much different two decades ago, but pleasure isn't something to be embarrassed about. Pleasure is something to be accepted, celebrated, and yes, even gifted sometimes."  

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Product-Specific Local Store Locator Tool 'RetailCurrent' Launches

RetailCurrent, a tool that lets pleasure brands show online customers nearby brick-and-mortar stores with confirmed availability of specific products, has officially launched.

Blush Debuts 'M for Men' Male Sleeve Warmer

Blush has introduced its new M for Men sleeve warmer for male masturbators and strokers.

Orion Debuts 3 New Styles From 'Cottelli Party' Line

Orion Wholesale has expanded its Cottelli Party line with three new styles.

Nalpac Releases 2026 Winter Catalog

Nalpac has released its 84-page 2026 winter catalog.

2027 XBIZ Exec Awards Nominees Announced for Pleasure Product and Retail Edition

XBIZ is pleased to announce the executive nominees for the pleasure product and retail industry edition of the 2027 XBIZ Awards, presented by Svakom and sister brand Kaotik Labs, set to take place on Saturday, Jan. 9, in conjunction with the XBIZ 2027 event series.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Show More