CalExotics Shares Findings From Valentine's Day Survey

CalExotics Shares Findings From Valentine's Day Survey

LOS ANGELES — A new Valentine's Day survey conducted by adult novelty manufacturer CalExotics reveals that 88 percent of people would be open to receiving a sex toy as a gift from a romantic partner, with the majority saying they'd be "thrilled" or "intrigued" about it, yet only 29 percent have actually given one.   

Nichole Grossmann, spokesperson for CalExotics, said, "These survey results are fascinating because they tell two very insightful stories. The first is that the overall stigma surrounding sex toys is diminishing, with nearly 90 percent of people saying they'd be open to receiving a sex toy as a gift. This number is a massive 'win' in terms of sex positivity and the acknowledgment that sexual pleasure is, indeed, a gift. The second tells a different tale. With only 29 percent of people saying they've actually given a sex toy as a gift — despite the fact that they would want to receive one themselves — means that they still feel a bit embarrassed to give a toy to their romantic partner. While this stigma is clearly lifting, overall, we're not quite there yet."

CalExotics shared the findings of its survey:

  • 29 percent of respondents have given a sex toy to someone for Valentine's Day or another holiday; 71 percent have not.
  • When asked how they would feel if gifted a sex toy for Valentine's Day, 24 percent said "thrilled," 42 percent said "intrigued," 22 percent said "indifferent," and 12 percent said "worried/upset."
  • The 30-44 age group was significantly more likely (43 percent) to have given a sex toy to a partner than the 18-29 age group (24 percent).
  • Those currently single were more likely to have given a sex toy as a gift.
  • Only looking at those in a relationship, men and women were evenly split on whether they have given a sex toy as a gift.
  • Men are more likely to feel "intrigued" about receiving a sex toy from a partner.
  • When asked how they would feel if a friend gave them a sex toy as a gift, 28 percent said "happy," 19 percent said "embarrassed but secretly welcomed," 45 percent said "weird," and only 8 percent said "disappointed."
  • Women are more likely to be happy about receiving a sex toy as a gift from a friend; men were more likely to feel weird about receiving a sex toy from a friend.

Susan Colvin, CEO of CalExotics, added, "As someone who has been in the adult novelty business for over 35 years, it has been incredible to see how people's perceptions of sex toys have evolved over time. These numbers were much different two decades ago, but pleasure isn't something to be embarrassed about. Pleasure is something to be accepted, celebrated, and yes, even gifted sometimes."  

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Honey's Place, Paradise Sign 'Illumination' Distro Deal

Honey's Place has signed a deal with pleasure brand Paradise to distribute its Illumination line of light-up, app-controlled vibrators.

Orion Expands 'Your Strap-On' Collection From You2Toys Line

Orion Wholesale has added two new sets to the Your Strap-On collection from its You2Toys line.

Honey Play Box Introduces 'Kai Pro' Stroker

Honey Play Box has debuted its new Kai Pro stroker.

Male Power Featured on 'Saturday Night Live'

Male Power was featured in the season finale of “Saturday Night Live.”

COTR Acquires 'Le Wand,' 'b-Vibe' and 'The Cowgirl' Trademarks

COTR, Inc. has acquired trademark ownership of its flagship brands, Le Wand, b-Vibe, and The Cowgirl.

Kheper Releases Flavored 'All Dicks,' 'All Chicks' Lollipops

Kheper Games has debuted its new All Dicks Penis Suckers and All Chicks Pussy Suckers.

Magic Silk Expands 'Love' Line

Magic Silk has introduced six new styles from its Love line of lingerie.

XBIZ Virtual Pleasure Products Trade Show Set for July 28-30

To facilitate global business between brands and buyers without the need for travel, XBIZ is pleased to reintroduce a virtual edition of its pleasure products events, set for July 28-30.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released two new styles from its Svenjoyment undergarment line.

Blush, 'Drag House Rules' Partner for Pride Month

Blush has been named an official challenge sponsor for OUTtv’s “Drag House Rules” during Pride Month.

Show More