VEENDAM, The Netherlands — EDC Wholesale and Spanish distributor Life is Short extended their partnership agreement, which involves the exclusive distribution of the full collection of the EDC house brands in Spain.
Last May, Life is Short became master distributor for EasyToys, EasyGlide, Boners and Loveboxxx. The distributor also has picked up the brands Sway, FPPR, My Magic Wand and the newest additions to the EDC collection: Yiva, Lil’ Vibe, Gildo, Saiz, Butter, Exotiq, Secret Pleasure Chest and Real Fantasy.
The companies worked together on the development of a catalog in which all brands are presented, and will be offering it to its customer base. The catalog showcases all the items from each brand, including the package designs and product details like the material it’s made of.
“It was an easy decision to extend the partnership with EDC Wholesale,” said Ariel Lewental, commercial director at Life is Short. “The first brands we took on were immediately a great success with a fast turnaround and satisfied customers. It made sense to take on the new brands as well as they are innovative and blend together very well. The entire collection is an easy sell and we are excited to work with the full range of the EDC house brands, which we will be stocking in our warehouse in Valencia, to assure our customers with the best service and a fast delivery ”
The companies invested in their relationship this past year and met several times to discuss the partnership.
“We visit the company often to spend time with the team and to maintain a strong relationship,” said Lewental. “It’s impossible to have an exclusive partnership without a good relationship.”
“We couldn’t ask for a better partner than Life is Short,” said Andre Visser, sales director at EDC Wholesale. “The team is dedicated and make our brands just as much a priority as we do. We share the same passion for beautiful brands that makes it a unique relationship. The excitement is real and we can’t wait to see Life is Short flourish with the new brands.”
For more information regarding the EDC house brands or the catalog, visit LifeIsShort.com or email info@lifeisshort.com.
