Forbes Covers Women in Sex Tech

Forbes Covers Women in Sex Tech

NEW YORK — Forbes recently published an article showcasing the female entrepreneurs that are innovating the sexual wellness market with cutting-edge products and new business models.

In the article “Closing The Gender Gap in Orgasms: Expect More Disruption in 2019,” Forbes contributor Geri Stengel highlights five strategies that “vagipreneurs” are using to legitimize products for women’s sexual health, based on the book “Orgasmic Leadership: Profiting from the Coming Surge in Women's Sexual Health and Wellness.” The author, Rachel Braun Scherl, also is the cofounder of Zestra, the first non-prescription product for women’s sexual arousal.

Innovations in tech and improvements such as the use of body-safe ingredients to boost sexual satisfaction are at the core of these female-fronted companies. Additionally, education is serving as the marketing for sexual wellness products, which for the most part can’t be successfully advertised in mainstream.

“Produce interesting and engaging educational content,” said Polly Rodriguez, CEO and cofounder of Unbound. “There is wide variation in knowledge about female sexuality and there's enormous curiosity.”

Nuelle, whose flagship product, Fiera Personal Care Device, is the first scientifically proven wearable libido-enhancing technology to help women prepare for sexual intimacy, naturally, has created a social campaign “Legalize V” to encourage the destigmatization of the word “vagina.”  

The article concludes with a prediction about the future of the women’s sexual health and wellbeing market.

“As women become more educated about solutions to their problems, for sure the sector will continue to grow. However, Braun Scherl predicts other changes as well, such as the creation of larger companies that have a family of products. Smaller companies that could benefit from economies of scale will be purchased and rolled up into a larger company, she continued.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pjur Sponsors Düsseldorf's Sex Now Exhibition

Pjur is sponsoring Sex Now Exhibition at NRW-Forum in Düsseldorf, running through May 3, 2026.

Angelface Baddies Debuts 'Daddies for Baddies' Line

Wellness brand Angelface Baddies has introduced its new Daddies for Baddies line of men's wellness products.

Orion Debuts 'RC Vibrating Butt Plug' From 'Anos' Line

Orion Wholesale has introduced the RC Vibrating Butt Plug with Flexible Arms from its Anos line.

Playharda Wholesale, Pure Envy Ink European Distribution Deal

Playharda Wholesale has signed a deal with pleasure brand Pure Envy for distribution in the U.K. and Europe.

XR Brands Launches 'Creature Cocks' Line

XR Brands has introduced its new Creature Cocks collection of men's underwear.

Tenga Launches 2025 Christmas Advent Calendar

Pleasure brand Tenga has launched a 2025 Christmas Advent calendar, now available for pre-order.

The Dungeon Store Debuts 'Thing Noir' Violet Wand Attachment

The Dungeon Store has released the Thing Noir violet wand conductive e-stim accessory.

Pjur, Magasin du Nord Partner for 'Flex Area' Campaign

Pjur and retail brand Magasin du Nord have partnered for the wellness brand’s Flex Area campaign.

Kheper Releases New 'Think Like a Slut' Party Game

Kheper Games has released the new "Think Like a Slut" party game.

Honey Play Box, Creative Conceptions Ink European Distro Deal

Honey Play Box has signed a deal with Creative Conceptions for distribution in the U.K. and Europe.

Show More