LAS VEGAS — Lace.com, an e-commerce company selling intimate apparel throughout North America, has released a TV commercial.
The 30-second video ad titled "Love Your Body, Show Off Your Curves" features women of different body silhouettes wearing a variety of lingerie styles. Lace.com says it aims to fulfill the demand for a wider variety of intimate apparel catering to different body types and sizes.
"The creative concept behind this TV commercial was to celebrate the beauty of intimate lingerie and the confidence of individuals wearing it to show off their bodies in it," Lace Managing Director Erin Sue said. "The beauty behind lingerie is that it offers the wearer an opportunity to express themselves in whatever way makes them comfortable. Whether it's lacy panties, an everyday bodysuit, delicate hosiery or a structured corset with garters, lingerie is extremely personal."
According to the company, the model selection is a subtle way for Lace to advocate for diversity and inclusion. Each of the models is a spokesperson for causes that they are passionate about — global and social issues such as mental health, women's rights, and LGBT communities.
Sue adds that Lace carries products that speak to the evolving world of fashion trends, while at the same time offering items in sizes from small to 4X.
"Women are not made with cookie cutters. It's important that we carry styles that will fit a variety of shapes, while still offering a fresh sense of fashion at every size,"
The commercial can be viewed on the lingerie collection page of Lace.com.
