CHATSWORTH, Calf. — Kristin Calzada has been appointed as Pipedream Products’ newly developed position of chief revenue officer.
Calzada will oversee Pipedream’s sales and marketing teams with a focus on global marketing programs that integrate both consumer preference and wholesale customer support.
“Kristin is an inspiring and proven leader with deep expertise of the complexities in sales and marketing. She has a strong understanding of our wide range of customers and will help drive the company to execute on our aggressive future growth plans,” said Matthew Matsudaira, CEO of Pipedream. “Over her long career in senior leadership positions, Kristin has demonstrated incredible aptitude for helping customers and growing businesses into large revenue streams and we are thrilled to expand this strong skillset to the next phase of growth for Pipedream.”
Calzada joins Pipedream with 25 years of combined experience in marketing, sales, product development, buying manufacturing, and licensing at companies including Warner Bros., Funrise Toy Corporation and May Merchandising Company.
She founded and was the vice president of the global gaming category for Warner Bros. and created the Willy Wonka Billion Dollar Golden Ticket lottery program — the largest revenue-generating instant ticket lottery program in history. She received the Commitment and Partnership Award from Mattel for her work in developing The Dark Knight toy line and serves on the Board of Trustees for Camp Ronald McDonald of Southern California.
“Pipedream has a library of great brands and an incredible organization of people with whom I’m very excited to work,” said Calzada. “Our goal is to strengthen our brand-messaging to influence consumer preference for our innovative products while we continue to provide exceptional service and support to our customers.”