PAHRUMP, Nev. — Dena, the madam and manager of Sheri’s Ranch, a legal sex resort and bordello outside of Las Vegas, has penned an insightful article, “Nevada Brothel: A Model for a Positive Workplace for Women,” about the company’s progressive business practices and safety measures that are helping to support and empower their female sex workers.
“One of the many positive impacts of the [#MeToo] movement is the discussion it has generated surrounding how women have traditionally been mistreated in the American workplace,” writes Dena in the post on the SherisRanch.com blog. “Sex work is a stigmatized field, so it’s no surprise that sex workers are often left out of conversations about women in the workplace.”
“This is unfortunate,” Dena writes, “not only because there are so many women across this country that practice some form of sex work as a profession, but also because sex workers operating in legalized conditions are often among the most financially successful and self-reliant professional women in the United States.”
Dena reveals Sheri’s Ranch “cultivated a workplace model where women providing sexual services can thrive in an environment that is fair, safe, respectful and lucrative,” and adds that its courtesans have the freedom to decide how much to charge for their services.
“Don’t put a limit on what a woman can ask for,” Dena confides, “and you’ll discover that her clients will pay her what she desires.”
Importantly, Dena emphasizes that the Ranch gives its employees control of each sexual encounter.
“At the brothel, no sex worker is obligated to perform services with any client. All sexual activity is 100 percent consensual and women can refuse any customer at any time for any reason,” Dena explains, adding that she also has “a zero-tolerance policy for anyone that comes into the brothel and unfairly criticizes, insults, or demeans the sex workers or their customers.”
Prostitution has been legal in certain Nevada counties since the early 1970s in the form of licensed and regulated rurally-located brothels.
“These women, in the face of stigma, are pioneers in the incredibly successful 50-year legal prostitution experiment in Nevada,” Dena concludes. “It’s too easy for us doing the day-to-day work to forget that these women are making history — and setting an example for why prostitution should be legalized throughout the United States.”
Sheri’s Ranch is located at 10551 Homestead Road in Pahrump, Nevada.
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