CYBERSPACE – Trigg Laboratories’ Wet International is the subject of a lengthy profile recently published on Forbes.com.
The article by Lynn Comella is titled “Inside the Wet, Slippery Booming Business of Lube” and visits the company’s “70,000-square-foot, state-of-the-art manufacturing facility six miles from the Las Vegas Strip,” where it is “all lube, all the time…. It’s a veritable Lube-A-Palooza, the Willy Wonka of lube factories minus the Everlasting Gobstoppers.”
Wet produces “upwards of 200,000 gallons of the slick, slippery liquid each year. That’s enough lube to fill more than 1.5 million Starbucks Venti coffee cups. It’s also enough to fuel countless steamy nights.”
Comella notes “the business of lube is booming” with the global market expected to expand nearly 7 percent by 2025 to upwards of $1.5 billion in sales. The growth is fueled by “more open conversations about sex, the increasing popularity of sex toys and adult goods and the ease of shopping for these items online.”
Michael Trigg, who noticed a lack of options for quality lubricant, founded Wet in 1989. He relocated the company from Valencia, Calif., to Las Vegas in 2017, “seamlessly moving operations into a brand-new manufacturing facility and, impressively, not missing a single shipment in the process.”
“While the image that many people might have of the lube industry is two guys tinkering in their garage with a vat of goo and a funnel, this is a real business with very strict testing protocols, FDA guidelines and annual audits to ensure quality and compliance.”
The article examines how consumers can research the best lubricants for their own personal needs, as well as “other, nonsexual purposes” for the product.
“Wet recently rolled out a new look, debuting fresh packaging and two new lines of lubricants. This includes a dessert line, with flavors such as Bananas Foster, Salted Caramel, Whipped Cream, and Frosted Cupcake and another line, Elite Femme, specifically geared toward women and featuring delicate, pretty packaging,” Comella writes.
Click here for the entire article at Forbes.com.
Visit Wet online and follow the company on Twitter.
Photo source: Forbes.com. Courtesy of Wet International.
