LONDON — Pleasure products retailer Lovehoney Group Ltd., which has ramped up plans for international expansion, has awarded its global TV advertising account to London and New York media agency MC&C.
The multimillion-dollar contract for planning and buying TV ad spots covers the U.K., Australia and the U.S. markets.
In the U.K., where Lovehoney has the biggest presence, the ad deal is worth $2.45 million alone.
In a statement, Robin Trust, managing director of MC&C Media, told Mediatel: "Lovehoney is such an exciting client for us to partner with and we are delighted it shares our vision for its advertising. It is a forward-thinking, open-minded business with some big plans for the future. This win gives MC&C a fantastic new opportunity to move into a vibrant, growing sector."
Helen Balmer, Lovehoney's brand and marketing director, told Mediatel that “MC&C is a results-driven entrepreneurial bunch who share our innovative approach and ambitious drive."
"We wanted to partner with a creative, smart, performance-driven TV agency with bags of U.K. and international expertise and a proactive strategic approach to help us achieve our business objectives," she said.
In June, Telemos Capital, a Swiss investment firm, made an investment in Lovehoney for an undisclosed sum, taking a controlling stake in the company.
At the time, Lovehoney said it would expand marketing efforts to find new customers in unserved markets.
