LOS ANGELES — Squren Ad Network has announced the launch of its updated Real-Time Bidding platform.
According to the company, the upgrade brings new features for advertisers including device, browser and carrier targeting, frequency capping per user, retargeting, throttling, enhanced blacklisting features and more.
“We saw the need to offer an open platform, but we needed to make sure we had the right features for both publishers and advertisers,” says Squren’s Edward Austin. “We hope these features will give advertisers the tools they need in order to maximize their ROI.”
For publishers, the platform includes new ad types such as pre-roll video ads and floating banners, which will help publishers monetize their site further.
The system also includes a new chat window for publishers to send messages to the administration for any questions or concerns they may have.
“We want everyone to get the most out of working with us and we want them to know that we have their best interest at heart,” Austin adds, noting, “Squren is sweetening the deal by offering special rates this week for publishers that sign up and start sending traffic through the system.”
For more information, email rtb@squren.com.