FT. LAUDERDALE, Fla. — Segpay announced today the launch of “Single Use Promos,” allowing merchants to run a promotional offer to first-time consumers without worrying about repeat purchases.
The solution will make its debut at XBIZ Berlin, Sunday through Wednesday. Segpay is a gold sponsor of the event.
“This is a very interesting time for the industry to gather in Europe for the annual show circuit, given the challenges of wrapping up compliance with GDPR and age-verification laws, and the continued explosion in cam sites, reshaping the adult space,” said Cathy Beardsley, CEO of Segpay, which is one of the leading digital payment processing companies, offering merchants payment facilitator and gateway solutions.
“Single Use Promos are another initiative that came out of Segpay’s collaboration with merchants on ways to stimulate memberships while mitigating risk.”
Segpay Sales Director Teresa Van Eps will join the state of the industry panel at XBIZ Berlin on Tuesday, Sept. 11, at 3 p.m, to discuss the challenges, opportunities and outlook for the adult industry.
The leadership team will also be discussing the new European Compliance regulations.
Segpay recently received reauthorization as a Payment Institution (PI) in the U.K.
Under Passporting rules, the PI license puts Segpay in compliance with the E.U.’s updated Payment Card Industry Data Security Standards (PSD2), meaning the company meets the enhanced guidelines for protecting client payment and account data and can continue providing payments services in the U.K. and the E.U.
Segpay said it is the only U.S.-owned high-risk processor certified as compliant with the new E.U. directive.
