LOS ANGELES — B Swish says it will unveil a new brand identity and packaging over the course of the next year.
Launched in 2007, B Swish offers stylish, body-safe, and affordable personal massagers structured around a three-tiered lineup of products — “the fun and flirty Classic Line, the sophisticated Deluxe Line, and the indulgent Premium Line.”
The new B Swish identity retains the three-tiered system, but has a more contemporary and charismatic feel, the company says, adding that the new identity
is inspired by the philosophy that pleasure should be accessible, affordable and free from compromises.
The company says it is focusing on bold colors and contemporary, gender-neutral visuals that emphasize B Swish’s all-inclusive ethos. New designs feature distinct and unique visual characteristics defining the B Swish Classic, B Swish Deluxe and B Swish Premium.
B Swish’s new packaging feature built-in ribbon hang-tags for peg display. Every box includes a new product information guide and a tailored silky storage pouch.
“This redesign has been a labor of love,” said Kyle, B Swish’s?product manager. “Our goal was to create a more inviting and?accepting persona that’s free of stigma and stereotypes. We hope our new identity speaks to all walks of life, whether straight, lesbian, gay, bisexual, transgender, or anywhere in between.”
The new identity and packaging will also be on display at this year’s EroFame on Oct. 3-5 located at booth 45.
To learn more, visit B Swish’s wholesale site: wholesale.bswish.com or email info@bswish.com.
