LOS ANGELES — Brazzers has announced its partnership with brainwave research leaders Brainsights in “a mission to gather information on the sexual propensities of the adult mind towards adult entertainment.”
According to the company, the resulting scene, “Pornisity,” utilizes information gathered from the study to create what it calls “Subconscious-Intelligent Porn” (SIP).
“The new form of adult entertainment pioneered by Brazzers incorporates the elements of porn scenes that attract the most attention, cause the most emotional connection, and are best retained in the viewers’ memory according to the study,” explains a company spokesperson, who notes the information gleaned from the research varied greatly from the preferences voiced by participants.
The study consisted of a 100-participant sample embarking on a private brain scan in New York.
“The participants, aged between 18 and 29 years old, completed introductory and exit surveys, as well as engaged in a 45-minute brain scan session where they viewed a variety of Brazzers clips,” the spokesperson reveals. “The study produced a total of 75 hours of brainwave data that was transcoded and analyzed by researchers at Brainsights. The results of the study influenced the creation of ‘Pornisity,’ the adult industry’s very first porn production informed by the subconscious brainwave data of Millennial Americans.”
Brainsights co-founder and CEO Kevin Keane says the study’s place in the field of brainwave analysis is the first of its kind.
“Talking about one’s sexuality, sexual fantasies, and sexual preferences can be hard — we may not be consciously aware of these preferences and their underlying drivers, much less have the vocabulary and social courage to articulate them,” Keane confides. “That’s what makes this study so clever and innovative: it uses neuroscience data to quantify these preferences — with often surprising results — and provides a richer understanding of what turns them on.”
Brazzers Senior Product Director Mario Nardstein says the company wanted to do more with its adult entertainment.
“We broke down the viewing experience of the biggest porn-viewing demographic according to our analytics, and zeroed in on the mental and physical stimulation element,” Nardstein explains. “By focusing on the psychological, we are better able to stimulate the physical.”
Nardstein says that with “Pornisity,” Brazzers has created porn that stimulates viewers on a deeper level than they might even be aware of.
“What surprised us the most from the study, however,” Nardstein concludes, “was how the brainwaves told a vastly different story when compared to what participants explicitly told us they preferred in their porn.”
Some notable results regarding top-performing and underperforming positions, performer breast type preferences, most engaging parts in scenes, are available here.
“Pornisity” is set to be released on September 1.
