VALENCIA, Calif. — September will be a special month for United Consortium, maker of the System JO and DONA personal care brands.
It will mark the company’s 15th anniversary, and it is planning something special for retailers and consumers alike.
First, for consumers, System JO has created the 15 Years of JO Couples Kit. This limited edition collection includes six of the brand’s best selling items: Prolonger Gel; Gelato Crème Brulee Flavored Lube; All-in-one Warming Massage Glide; H2O Classic Lubricant; Refresh Foaming Toy Cleaner; and Warm & Buzzy Clitoral Stimulant. The kit will come in a specially labeled bag featuring JO’s new 15th anniversary logo.
The kit — and logo —were revealed to the industry at ANME last month, where JO retailers and distributors got to see brand’s new products and learn about how they can join in the anniversary celebration.
Bringing the party to the rest of the world, United Consortium is announcing its 15 Years of JO Display Contest. Throughout September, all retailers are encouraged to create a unique display of JO products. To help inspire creativity, the company is supplying a kit of decorative materials including JO branded balloons, banners, buttons and confetti. These kits are available free with qualified orders of the Anniversary Couples Kits.
Participating retailers will submit photos of their displays, then at the end of the month, winning stores in each region will receive Apple iWatches for all staff members.
“We’re extremely proud to be celebrating such a big milestone,” said Mike Woolard, United Consortium’s CEO. “We have our loyal retailers to thank for our continued growth, and I’m excited to see the range of creativity this contest generates.”
United Consortium is working closely with its preferred partners to manage the distribution of the kits and collateral. These kits are available in limited quantities, so retailers are urged to order their supply as soon as possible.
The company has also launched a dedicated website — SystemJO.com/15Years — where retailers can get information, download marketing collateral, and submit their images for the gallery.
Interested retailers should contact their distributor, JO representative, or visit SystemJO.com/15Years.
