LOS ANGELES — Magic Silk has announced it is introducing new packaging to its Exposed line.
“The old adage says that ‘you can’t judge a book by its cover’ and that may be true, but lingerie is a different matter altogether,” a spokesperson said. “Magic Silk has always maintained that quality products deserve quality packaging, and they produce some of the finest in the intimate apparel industry.
“Artful, high quality photography, imaginative graphics and state-of-the-art printing combine to produce boxes that are upscale, contemporary and fresh,” the spokesperson said. “Today’s consumers are more sophisticated than ever, and they respond well to visuals that catch the eye and affect the emotions. Magic Silk’s design team strives to create packaging that commands attention and generates strong interest.”
Earlier this year, Magic Silk introduced new packaging” that better showcases their beautiful lingerie,” the company said.
“Customer response has been outstanding and reorders plentiful,” the spokesperson added. “Changes include lighter, brighter backgrounds that more effectively accentuate garments and allow them to stand out. Packaging displays now offer better visibility, drawing customers to the merchandise. The new Exposed lingerie box features embossed logos and is framed in a spot UV quatrefoil pattern. The Queen Size version is printed in a champagne color, and additional color schemes are used for other categories within the brand.”
For more information, visit MagicSilk.com.
