NORTH HOLLYWOOD, Calif. — Doc Johnson debuted more than 100 new SKUs, revealed its new partnership with FORIA, and won a StorErotica Award at last week’s ANME.
Doc Johnson unveiled its new partnership with FORIA with a section at the Doc Johnson booth dedicated to promote FORIA’s newest product, FORIA Awaken: a CBD-infused oil that is formulated to enhance tactile sensation and pleasure for women, while decreasing tension, discomfort and dryness.
In the coming months, the company said it will reveal more plans for the partnership, including marketing campaigns and more surprises in the coming months, the company said.
Scott Watkins, Doc Johnson's vice president of sales and marketing, said, "We could think of no better time or place to kick off our partnership.”
Kiana Reeves, FORIA's director of communications, added, “We’re thrilled to be collaborating with Doc Johnson, who are true innovators in this industry. We’re also very inspired in general to be bringing our line of plant based sexual wellness products into the adult world. People are more and more curious about how to bring cannabis into the bedroom— and our products are a marriage of all natural plant medicine with the excitement factor that the adult world brings into so many bedrooms.”
Among Doc Johnson’s newest releases was an expansion of The D collection.
Doc Johnson COO/CCO Chad Braverman said, “Based on retailer and consumer feedback, we’ve expanded The D to include a curated range of competitive new product additions to ensure the brand’s growth and success. With our introduction of these crowd-pleasing shapes and sizes, all at The D’s signature, highly accessible price point, we are gearing up to increase the collection’s value on retail floors and broaden its mass appeal and accessibility.”
Another standout product addition from Doc Johnson was Main Squeeze — Iryna, the industry’s first masturbator molded from a social-media-famous celebrity. Iryna has over 4.4 million followers, and is poised to expand Main Squeeze’s already considerable popularity by attracting an even wider mainstream demographic, the company says.
Doc Johnson also introduced a new sub-brand from Main Squeeze called Man Squeeze, which features three male-modeled strokers: Stud, Twink and Francois Sagat; a brand new Vibrating Vac-U-Lock Plug designed to add vibrations to any Vac-U-Lock compatible attachment; and an entirely new collection for the show: the Silicone Body Extensions Hollow Strap-On System. The line consists of kits that feature either the non-vibrating or vibrating harness, as well as one or all three of the line’s hollow silicone attachments. The vibrating harness features a vibrating clitoral stimulator that is built into the harness, and is perfectly placed to hit all the right spots for the wearer.
To showcase Doc Johnson’s addition to the Booty Bling line as well as its new Body Bling range of vibes, a wall of plaster butt-molded casts were decorated with the bright jewel-like stones of the plugs. All new items in the Body Bling line are made from Doc’s Second Skin Silicone, a new silicone blend that is softer and more malleable.
At last Monday’s StorErotica Awards, the Kink by Doc Johnson — Fucking Machines Power Banger won Best New BDSM Product.
Cheryl Hanslip, Doc Johnson’s director of product development, said, “The Fucking Machine has been an incredibly hot seller since its release last year, and this award is a testament to its exceptionally user-centric design and impressively accessible price point. Doc Johnson’s product development team has always sought to fill gaps in the pleasure products market, and improve on industry-standard product types that previously fell short in specific ways — and the Fucking Machines Power Banger is a perfect example of that. We’re overjoyed with the reception it’s getting from our customers and the industry as a whole.”
Watkins said, “Customers were incredibly excited about our booth and our full range of new product additions. We are incredibly pleased with the amount of orders that we have already received — this year’s Summer ANME show was definitely an astounding success for us.”
