WASSERBILLIG, Luxembourg — Following the acquisition of its North American distributor, the pjur group exhibited for the first time under new management at the ANME Founders Show.
According to pjur, customers were impressed by the new appearance of the stand, which had pjur's trademark CI and the colors of the product ranges on display.
"We were congratulated by many people on our decision to take over the U.S. market, and our customers are delighted that they can now work directly with the brand," said Alexander Giebel, CEO and founder of pjur.
Both he and COO Ralph Ehses were in Los Angeles to attend the event with U.S. sales manager John Marinello, marketing manager Joe Powell and administrator Grace Sanchez.
The dealers praised the company's successful, uniform brand image and the modern, unmistakable look of the stand, pjur said.
In addition to showcasing the global PR and marketing campaign "pjur gives you more,” which the company is using to advertise its products via a number of channels including the world's largest B2B and B2C magazines, the new pjur SPA range was the highlight of the show.
"The pjur SPA products were so well received by customers that we had already far exceeded our sales predictions for the entire trade show by the end of the first day," Marinello added.
The five massage lotions do not contain oil or fat and are the first scented products to be made by the pjur group. The range comprises the products Strawberry Summer, Vanilla Seduction, Cherry Dream, Melon Breeze and Neutral.
pjur SPA is a clear massage lotion that feels like a massage oil but does not contain any oil at all. As such, it eliminates all the drawbacks of conventional massage oils such as leaving behind stains and residue, pjur said. The skin can continue to breathe during the massage and is also nurtured by vitamin E and jojoba.
"We are delighted by the great feedback from U.S. customers and the successful show,” Giebel said. “Thank you to everyone who took part.”
The products are available now in the U.S. and can be ordered through Marinello.
For more information, visit pjurLove.com.
