ExoClick Debuts 'Bidder' Tool to Automate Campaign Optimization

ExoClick Debuts 'Bidder' Tool to Automate Campaign Optimization

BARCELONA — ExoClick has announced its launch of the ExoClick Bidder, a new tool allowing advertisers and affiliates to automate the optimization of their campaigns by adjusting their bids by ad zone and blocking non-converting ad zones.

According to the innovative ad company, the ExoClick Bidder works like a smart assistant with two functions: automatic bidding and rules.

“Automatic bidding allows advertisers to automatically adjust (up/down) their CPM/CPC bids according to their target CPAs. The bidder will also automatically blacklist ad zones that haven’t converted when their maximum test budget is reached,” a company spokesperson explains. “Rules allow even further campaign optimization by letting advertisers and affiliates create their own rules to block ad zones based on the rules they set for CTR, clicks, conversions or ROI. Clients can add as many rules as they like to fine tune the algorithm.”

ExoClick CEO Benjamin Fonzé says in today’s world of digital advertising, automation is driving technology forward, which means advertisers and affiliates need the right tools to ensure they reach their KPIs.

“The ExoClick Bidder is designed to automate key features that advertisers and affiliates can tailor by setting their own rules in order to block underperforming ad zones related to their specific campaigns,” Fonzé explains. “Once the rules are set, the Bidder works, just like a smart assistant.”

Fonzé uses the example of running 30 campaigns simultaneously and says the time spent optimizing those campaigns can be freed up with the Bidder working like 30 smart assistants.

“Not only does this allow clients to scale up their campaigns, but also frees up valuable time that can be invested in improving creatives, planning strategies, and business development,” Fonzé concludes. “We are the first ad network to introduce this tool to the adult market and the ExoClick Bidder will revolutionize the way advertisers and affiliates automate the optimization of their campaigns.”

A promotional video showcases the ExoClick Bidder, while a tutorial offers tips on how to use the platform.

For more information, click here.