HUNTINGTON BEACH, Calif. — Sportsheets International, which is celebrating its 25th anniversary next month, has embarked on a plan to re-imagine the company.
To start, the company has introduced a new Sportsheets logo redesign with a bold and modern look and gender-neutral stylish colors. The company also has rolled out a new initiative to create more “connective” dialogue with retailers.
“The new brand symbol represents ‘infinite connection’ and ‘self-unity,’” said Julie Stewart, president of Sportsheets. ““With a fresh new logo and deeper, more connective conversations with our retailers, we are more focused than ever on promoting honest diversity.”
Sportsheets headquarters also has had a complete office makeover, from stunning colors that flow with neutral tones and modern aesthetics that match the Sportsheets brand perfectly, Stewart said.
“In the next few years, you will see some of the most beautiful packaging we’ve ever done,” Stewart said. “The entire team is working day and night to bring the new face of Sportsheets to fruition in time for the ANME show.”
John Turi, Sportsheets’ marketing director, said that clients can expect the same high-quality products with a wider appeal and a deeper sophistication, that offers more diversity.
“From our models to our messaging, from our packaging to our advertising, it’s no longer business as usual,” Turi said. “It's time for a ‘new’ conversation, and we’re ready for it. Our customers talked, and we listened.”
Sportsheets and its 25th anniversary plans are featured in the upcoming July 2018 edition of XBIZ Premiere.
Check out Sportsheets' website here.
