NEW YORK — Perfect Fit Brand will be showcasing its Fat Boy line of penis extenders and other products at Sex Expo NY, to be held the weekend of Sept. 22-23 at the Brooklyn Expo Center.
Presented by premier cam network Chaturbate, the two-day event will feature showcases from top pleasure product manufacturers, workshops hosted by The Pleasure Chest and a wide assortment of educators and sexual wellness experts.
“The Fat Boy line is a customer favorite,” said Steve Callow, founder and CEO of Perfect Fit Brand. “We will have a section devoted to this line, with many samples out for the squeeze test — the deal-clincher for most people. And we are dedicating an area of the booth solely to showing our media sensation, the Play Zone Kit product — a set of incrementally sized cock rings on a bright orange mini-traffic cone — explaining the revolutionary sizing and shape of these 14 rings and talking about our focus group results on this innovation.”
Callow added, “Other areas of the booth will be set up with sections for The Bumper — the first-ever adult product that cushions deep thrusts during intercourse — and our Zoro one-piece strap-on line.”
Callow himself will be appearing in Perfect Fit’s Sex Expo booth, along with other company reps.
“We will have a lot of great graphics in our booth and have designed it to be a comfortable, uncluttered space to shop in,” Callow said. “Each of the four product lines will have an educational display, with a staffer available full-time to talk, explain and answer questions.”
Callow added, “We will be taking only a small handful of our most popular products. We want to keep the number of products very tight so we can keep the focus on design innovation and best sellers.”
Perfect Fit’s activity at Sex Expo, according to Callow, will be its greatest consumer outreach at an adult show so far.
Callow said, “We had done a very small booth at Sex Expo LA in 2015, but we really treated it like a (business-to-business) event…. For the last nine years, Perfect Fit Brand has been a design and manufacturing operation, with almost no (business-to-consumer) interactions…. Three years ago, we broadened the scope to include brand building and started marketing campaigns to consumers. We started sponsoring major LGBTQ events to maintain our leadership position in this segment. This year, we’ve jumped all in — and we have started to build our brand at consumer shows. This will allow us to directly educate consumers on our products.”
The Brooklyn Expo Center is located at 72 Noble St. in Brooklyn’s Greenpoint area and is within walking distance of the MTA’s Greenpoint Ave. subway station, which is served by the G Train.
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