SAN FRANCISCO — CalExotics has tapped MSR Communications to help expand the brand’s visibility, it was announced today.
The San Francisco-based MSR specializes in public relations and social marketing and has experience with adult toy-and-novelty clients, including Womanizer.
MSR was recognized with three coveted industry awards for the agency's ingenuity and impactful results for former client Womanizer.
The firm collaborated with BuzzFeed to create a video, "Women Try Orgasming in 3 Minutes or Less," which featured three women who tested Womanizer's product and captured their reactions. The video was viewed over 10 million times and the product earned broadcast media placements on CNN, "The Doctors" and "The Conan O'Brien Show," as well as coverage in the Huffington Post, Bustle, People Magazine and New York Post.
With CalExotics, MSR plans to conduct consumer lifestyle campaigns and thought leadership initiatives for the company's CEO, Susan Colvin.
"We are so impressed with MSR and everything they have accomplished, we have every confidence they will help us expand our brand visibility," Colvin said.
"CalExotics is more than a novelty company; we are committed to helping all people understand the importance of sexual health and wellness. We look forward to partnering with MSR to bring our innovative products and expertise direct to people around the world."