LOS ANGELES, Calif. — In honor of June’s “National Candy Month” Rock Candy Toys is holding an in-store merchandising contest for adult retailers.
The contest challenges retailer storeowners to transform a portion of their stores into a whimsical, real-life candy land with a Rock Candy Toys display. Eligible displays include a dedicated section, wall, table, rack or countertop showcasing the product line alongside Rock Candy-branded point-of-purchase displays, available directly through distributors. The merchandising pieces include hanging Treat Yourself signs and the Rock Candy Candy Shoppe, a tube-style dispenser designed for walls and countertops.
Rock Candy Toys enlisted the creative expertise of industry veteran Casey Murphy to bring the contest to life.
“We couldn’t resist the opportunity to have some fun with the pre-existing National Candy Month holiday,” Murphy said. “The Rock Candy Land display contest mirrors our dedication to creating the ultimate in-store experience. We hope retailers enjoy long-term benefits from creating a playful, energetic environment for their customers.”
Eligible contestants must be owners of a retail store licensed to sell and currently carrying Rock Candy Toys pleasure products. Displays must stay intact until the winner is selected.
To enter, display photos must be posted on the store’s social media accounts, and submitted via the Rock Candy Toys contest page. One entry per store is allowed.
The winning store will receive a custom-branded Rock Candy Toys gift box valued at $500. The box will be filled with classic candy sweet treats, Rock Candy toys, and an assortment of gift cards for the staff to enjoy.
Winner will be selected by the Rock Candy Toys staff and announced on July 13.
Rock Candy is now taking submissions online until June 30.
Rock Candy Toys is currently nominated for two StorErotica Awards in the categories of “Marketing Campaign of the Year” and “Merchandiser of the Year.