Now Offering 32 New LuminoGlow Lingerie Separates

BROOKLYN HEIGHTS, Ohio — erotic online store now features 32 new LuminoGlow glow-in-the-dark lingerie separates that are shipping to retailers and consumers today.

LuminoGlow Glow in the Dark Lingerie features soft white Italian lace that glows in the dark.

DearLady and its sister site,, are the first online retailer and distributor in the U.S. to carry the Australian-based bedroom attire.

The retailer/distributor now offers the Lace Teddy and Stella Thong in small, medium and large sizes (U.S. 6-10), along with all other designs from the classic and 2018 collections.

LuminoGlow pieces feature luminescent threads woven into the lace and stretch crepe chiffon, which is the Holy Grail of Italian fabrics for those in the know, says the Australian-based designer.

DearLady began offering the glow-in-the-dark bedroom collection to their customers last month and says it expects the intimate line to do well with their bridal, honeymoon and travel wear selections, along with dance and clubwear.

Launched in 2009, LuminoGlow has established markets in Australia, Europe and now in the U.S.

Founder Jan Hawley says, “The pieces can be worn glowing in the dark in the bedroom looking drop dead sexy, at a rave party, on the dance floor or worn under a corporate jacket during the day. They look amazing worn every which way!

“LuminoGlow is super pleased to collaborate with WestMarket, as a US distributor and retailer for the brand. As LuminoGlow is Australian based, it’s really imperative that we have a U.S. presence in the industry and collaborating with WestMarket is allowing us this presence.

 “It has been a long term vision of LuminoGlow to break into the U.S. retail market, both online and in bricks and mortar stores.  We have developed fabulous packaging to showcase the collection for physical stores from which we’ve had great feedback.

“Online stores are also enjoying strong sales probably due to the ease with which the garments can show, at a glimpse, how they look with the lights on and then the lights off,” Hawley continues. “We recommend you watch this space to see the brand grow with the introduction of new styles and new colours.”

Lenny Balshen, president of WestMarket LLC — parent company of DearLady online store — says he is very excited to introduce the separates and sees them as an ideal addition to DearLady’s and curated selection for the U.S. market. is an online retailer of established and trendy brands from the U.S., Europe, and Asia, operating online since 1999.

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