DearLady.us Now Offering 32 New LuminoGlow Lingerie Separates

BROOKLYN HEIGHTS, Ohio — DearLady.us erotic online store now features 32 new LuminoGlow glow-in-the-dark lingerie separates that are shipping to retailers and consumers today.

LuminoGlow Glow in the Dark Lingerie features soft white Italian lace that glows in the dark.

DearLady and its sister site, Lenba.net, are the first online retailer and distributor in the U.S. to carry the Australian-based bedroom attire.

The retailer/distributor now offers the Lace Teddy and Stella Thong in small, medium and large sizes (U.S. 6-10), along with all other designs from the classic and 2018 collections.

LuminoGlow pieces feature luminescent threads woven into the lace and stretch crepe chiffon, which is the Holy Grail of Italian fabrics for those in the know, says the Australian-based designer.

DearLady began offering the glow-in-the-dark bedroom collection to their customers last month and says it expects the intimate line to do well with their bridal, honeymoon and travel wear selections, along with dance and clubwear.

Launched in 2009, LuminoGlow has established markets in Australia, Europe and now in the U.S.

Founder Jan Hawley says, “The pieces can be worn glowing in the dark in the bedroom looking drop dead sexy, at a rave party, on the dance floor or worn under a corporate jacket during the day. They look amazing worn every which way!

“LuminoGlow is super pleased to collaborate with WestMarket, as a US distributor and retailer for the brand. As LuminoGlow is Australian based, it’s really imperative that we have a U.S. presence in the industry and collaborating with WestMarket is allowing us this presence.

 “It has been a long term vision of LuminoGlow to break into the U.S. retail market, both online and in bricks and mortar stores.  We have developed fabulous packaging to showcase the collection for physical stores from which we’ve had great feedback.

“Online stores are also enjoying strong sales probably due to the ease with which the garments can show, at a glimpse, how they look with the lights on and then the lights off,” Hawley continues. “We recommend you watch this space to see the brand grow with the introduction of new styles and new colours.”

Lenny Balshen, president of WestMarket LLC — parent company of DearLady online store — says he is very excited to introduce the separates and sees them as an ideal addition to DearLady’s and curated selection for the U.S. market.

DearLady.us is an online retailer of established and trendy brands from the U.S., Europe, and Asia, operating online since 1999.

For more information, visit DearLady.us and Lenba.net.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

'Groove Thing' Sets Kickstarter Funding Record for Insertable Pleasure Product

Groove Thing, an insertable pleasure product that plays audio, has set a funding record on Kickstarter.

Nalpac/Entrenue, Ohdoki Sign Distro Deal for 'The Handy'

Nalpac/Entrenue has inked an exclusive U.S. distribution deal with Ohdoki Products for The Handy.

Onahole Debuts New 'Miss Boss Cup' Stroker

Pleasure brand Onahole has introduced its new Miss Boss Cup stroker.

ProDx Health Introduces 'Trust 1' HPV Test

ProDx Health has introduced its new Trust 1 Home Collection Kit for HPV testing.

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

Show More