pjur Group Acquires U.S. Distributor, Expands North America Operations

pjur Group Acquires U.S. Distributor, Expands North America Operations

WASSERBILLIG, Luxembourg — The pjur group has announced it will be directly managing its activities in North America with immediate effect.

“Client services and workflows in the territory will remain unchanged,” a company rep said. “The only personnel change will be the well-earned buy-out of the previous owners of the U.S. distribution, Richie Harris and Jack Palmquist.”

Harris stated, “We were very proud to have been part of the global pjur team for so many years. pjur is a premium brand and a great success around the world. We are happy to see the pjur group take over and expand its U.S. presence. This will have a great impact on the market and you can be sure that we will give pjur our loyal support whenever needed. The buy-out will give us more time to focus on our Lucom and Rock Solid activities.”

This move will provide pjur customers in the U.S. with even more direct support from the brand.

"pjur is seen as a premium brand the world over and we are committed to further expanding our reach through a uniform brand concept and global campaigns that closely align with our corporate identity,” explained Alexander Giebel, CEO and founder of the pjur group. “Our commitment has enabled us to significantly raise brand awareness in recent years. Now, we want to share our global brand vision and increase awareness in the U.S., just as we have done in the rest of the world.”

U.S. dealers will continue to receive direct support on site from pjur through their trusted contact partners John Marinello (sales), Joe Powell (marketing) and Grace Sanchez (operations).

pjur will also launch a number of major campaigns from its head office to promote the brand in the U.S. One of the first projects will involve the launch of the "pjur — gives you more" campaign, which has already been a success in other parts of the world, the company reported. This will include advertising campaigns with the world's largest B2C magazines such as Playboy, GQ, XBIZ, Cosmopolitan and Glamour as well as B2B advertising, PR activities, social media campaigns and events, PoS material and product training sessions, all of which are aimed at raising brand awareness further.

"We look forward to working directly with our customers in the U.S. and increasing our activities in the country while at the same time expanding our U.S. offices,” Giebel added. “We would like to say a big thank you to Richie and Jack for the many years of outstanding collaboration and partnership.”

pjur in the U.S. will now more directly benefit from the support of over 30 pjur group employees in the sales, marketing, quality management, PR, customer service, procurement and accounting departments.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pioneering Sexual Health Media Personality Dr. Ruth Westheimer Passes Away at 96

Pioneering sexual health educator, radio and television personality and therapist Ruth Westheimer passed away Friday in New York City at 96.

Adam & Eve Reveals Results of 'Sex During the Pandemic' Survey

Adam & Eve has released the results of a new survey asking respondents if their sex life was better or worse during the pandemic.

Rock Candy to Debut 'Sweet Stash' Vibrator Collection

Rock Candy will introduce its Sweet Stash collection of vibrators at next week's ANME show in Burbank.

Kheper Releases New 'D*ck! C*nt! Assh*le!' Party Game

Kheper Games has released the new party game D*ck! C*nt! Assh*le!

Our Erotic Journey, AMZ Partner for App-Enabled Devices

Our Erotic Journey/OEJ Novelty has partnered with sextech contractor AMZ (Adult Meeting Zone) to release the app-enabled Harmonix Duo Pulse Couples Vibe and True Sensation Thrusting Dildo.

Svakom Releases 'Trysta Neo' G-Spot Vibe

Svakom has debuted Trysta Neo, its new interactive rabbit vibrator featuring a firm ball that rolls inside the head of its angled shaft head for G-spot stimulation.

Womanizer Premium 2 Featured in New Katy Perry Video

Katy Perry’s new music video, for her single “Woman’s World,” features the singer holding the Womanizer Premium 2, which will be released Thursday.

Gen Z: How Social Media Is Driving Pleasure Product Modernization

“Zoomers,” another term for Gen Z, is a play on “boomers.” It references the fact that — unlike their millennial and Gen X predecessors, who had to acclimate to the digital world as it was still dawning and exponentially growing — this generation grew up in a world that was already fast-paced and technology-driven.

Satisfyer Acquires Pulsator Technology Patent

German wellness group EIS/Satisfyer/Triple A has acquired the worldwide patent for Stronic/Pulsator technology.

Show More