VALENCIA, Calif. — United Consortium, parent company of the System JO family of lubricants, announced today the second installment of its Store Staff Sample program.
Originally launched in March, the program delivers samples of its best selling products to retail staffers, allowing them to test and use the lubricants for themselves.
“We expected a good response to the program,” said UC’s National Sales Director, Brian Woolard. “But the positive feedback has been overwhelming.”
Like the first inclusion, stores will begin receiving pre-packaged kits in upcoming shipments from their distributor. Each of JO’s Preferred Partners will be stocked with sample kits to be dropped into outbound orders during the month of June.
This quarter’s kit will include samples of JO’s Classic Hybrid and Silicone-Free Hybrid, as well as two formulas from their USDA Certified Organic Naturalove line — Original and Strawberry.
“We’ve received great feedback from the Jo Store Staff Sample packs!” Nalpac Account Manager Pamela Muzzarelli said. “This program educates the retail employees as well as boosts sales by increasing brand loyalty. Simply put, when a staff member loves a particular product they are more likely to push that line.”
ECN VP of Sales and Marketing, Lynda Mort added, “Anytime we can engage the hard working people who are dealing directly with consumers, we get excited. We’re already seeing the results of the first round in April and look forward to this new shipment.”
Retailers will begin receiving the packs with all orders placed through the distributors in June. Each distributor will have a limited supply, so retailers are encouraged to place their JO orders early in the month, the company said. United Consortium is asking that these packs be given to stores’ sales teams and encourages them to try each of their formulas.
The company will continue the sample program throughout the year, shipping different product groupings each quarter. Retailers wising to receive additional sample packs are urged to request them from their distributor as soon as possible, the company said.
For more information, contact any of JO’s Preferred Partners: East Coast News —sales@ecn.com; Nalpac — sales@nalpac.com; National Video Supply — josales@natvideo.com; Williams Trading — sales@williamstradingco.com.
