WASSERBILLIG, Luxembourg — pjur has announced its launch of a major ad campaign targeting readers of Cosmopolitan, GQ, Playboy and more.
According to the company, part of its image campaign under the banner “gives you more” includes advertising in some of the largest B2C magazines in the world. Specifically, pjur will be promoting its pjur ORIGINAL, pjur med After Shave Spray and pjur BACK DOOR Relaxing Anal Glide.
The next four issues of Playboy Germany will feature ads and editorial content on pjur ORIGINAL, one of the most popular silicone personal lubricants. Men’s magazine GQ already contains full-page ads featuring the pjur group’s best-seller plus an online advertorial providing information on different sex positions and a recommendation for pjur ORIGINAL. Additionally, myself, jolie.de and desired.de all contain ads and advertorials for pjur med After Shave, while BACK DOOR Relaxing Anal Glide will be featured in upcoming issues of all Schwulissimo magazines printed in Germany, reaching an audience of more than 120,000. pjur is also planning to publish major advertorials and banners on cosmopolitan.de and gay.de.
“Retailers should expect to see an increase in demand, especially for the ORIGINAL, BACK DOOR and After Shave Spray products we are promoting,” says pjur group CEO Alexander Giebel. “The print and online ad campaigns in Germany alone will reach more than 7.5 million people in the direct target group. In addition to this, pjur will be taking part in the ‘Glamour Clubbing Event’ in Hamburg, Munich, and Frankfurt in autumn and also raise brand awareness by sending a host of products and goodies to editors, influencers, bloggers, and journalists.”
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