Michael Ninn Leads It's the Bomb Brand, Site Redesign

Michael Ninn Leads It's the Bomb Brand, Site Redesign

SCOTTSDALE, Ariz. — Director Michael Ninn and It’s the Bomb have joined forces to build a new website and design a new visual campaign for the It’s the Bomb brand.

The new website, ItsTheBomb.com, soft-launched in February and is now fully operational, including a retailer portal and affiliate program.

It’s the Bomb’s products include The CBD Collective by Michael Ninn, bath and shower bombs, bath petals, handmade luxury and naughty soaps, bath crystals, Pet Cock Willy, Chalk Cocks and luxury collection gift sets. 

With Chief Creative Officer Ninn at the helm, It’s the Bomb has redesigned its packaging and marketing materials to reflect the quality of the company’s products.

“We are so thrilled to be working with Michael,” said It’s the Bomb CEO Suzette Hughes. “He has done such an amazing job with the website and all of the new imagery, graphics and new branding for It’s the Bomb. It’s beyond what we had hoped for and we couldn't be more excited about the new direction and growth of It’s the Bomb.”

It’s the Bomb’s new retailer portal allows wholesale buyers to place online orders, obtain marketing materials, track shipments and explore the company’s selection of products. It’s the Bomb also encourages brick and mortar retailers to take advantage of their Bath Bomb Display Program, which includes everything a store needs to get selling It’s the Bomb bath bombs immediately. For $295, retailers get six-dozen bath bombs and four glass display vessels.

It’s the Bomb’s new site also has an affiliate program that pays 15% on direct-to-consumer affiliate sales, offering a unique link that earns a commission each time a customer purchases any product from the site.


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