LOS ANGELES — Rock Candy Toys has been nominated for two 2018 StorErotica Awards: Marketing Campaign of the Year and Merchandiser of the Year. These nominations are a first for Rock Candy, which launched in January.
“The company’s marketing and merchandising strategy specifically identifies the candy as an impulse purchase adding to the retailer’s bottom line and targeted to secure consistent, reliable revenue streams for retailers,” a rep explained.
President Keith Caggiano said, “Our goal from day one was to create a one-of-a-kind, captivating experience that consumers and retailers have never seen before.
“The vision for Rock Candy married flawlessly with our team of skilled designers to create something equally innovative and enchanting. We are so pleased with what we have accomplished so far and for the existing things that are coming.”
CEO David Joseph said, “We are so excited at how well-received the line has been from established distributors and retailers. Will continue to offer exceptional products and stellar customer service.”
Rock Candy merchandise displays feature an old-fashioned candy shop aesthetic and include a tube dispenser for either slatwall or countertop use, five Rock Candy SKUs for display in the tube and four Rock Candy signs highlighting individual product names.