Playboy Plans on Moving Headquarters to Westwood

Playboy Plans on Moving Headquarters to Westwood

WESTWOOD, Calif. — Playboy Enterprises Inc. has plans to close its Beverly Hills offices and move three miles west to the UCLA campus town of Westwood.

Amidst a shakeup of its business model, Playboy has agreed to a 40,000-square-foot sublease at 10960 Wilshire Blvd., according to commercial real estate tracker CoStar, reducing its corporate office footprint by 5,000 square feet.

The company’s new offices, located in a 22-story tower, will be about three miles away from its current Beverly Hills offices at 9346 Civic Center Dr.

The new Westwood offices, located on the south side of Wilshire, also house the company headquarters of Boingo Wireless Inc. and numerous legal offices.

Playboy moved to the four-level Beverly Hills corporate offices, with its 45,000 square feet of space, in 2012 after it consolidated offices in Chicago, Los Angeles and New York.

Playboy magazine and companion website Playboy.com this year changed their company slogan from “Entertainment for Men” to “Entertainment for All.”

Cooper Hefner, Playboy’s chief creative officer, said the move was an effort to reach a broader audience.

His father, Hugh Hefner, who introduced the world to Playboy magazine in 1953 and built the company into one of the most recognizable American global brands in history, passed away last year. 

In its 64th year in business, Playboy is struggling to rebrand itself as a leading adult entertainment entity in the digital age. The magazine reached the height of its popularity in the early 1970s, with a circulation of 7 million.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Anna Claire Clouds Leads Elegant Angel's 'Shared: A Hotwife Origin Story'

Reigning XMAs Female Performer of the Year Anna Claire Clouds stars in Elegant Angel's new feature thriller "Shared: A Hotwife Origin Story," part of the site's annual "Superstar September" initiative.

Gender X Drops 'Vampirella' Parody

Gender X Films has released its latest feature, "Transpirella," a parody of the 1970s sci-fi horror comic book "Vampirella," directed by Jim Powers.

JustFor.fans' Dominic Ford Featured in Wired Magazine

JustFor.fans Founder and CEO Dominic Ford is featured in a new article in Wired Magazine, titled "The Internet Revolutionized Porn. Age Verification Could Upend Everything."

Dr. Charlotte Gaydos Joins ProDx Health Advisory Board

Dr. Charlotte Gaydos has joined the Advisory Board of ProDx Health.

Aylo Fined $5 Million as FTC, Utah Settle Safety Practices Complaint

The Federal Trade Commission and the state of Utah on Wednesday settled a complaint against Aylo, requiring the company to pay a $5 million penalty and implement measures to prevent illegal content from appearing on its sites.

New AI Companion Platform 'Pornstar.love' Launches

Pornstar.love, a new AI companion platform, has officially launched.

Jonni Darkko Directs New Chloe Amour Showcase

Evil Angel has released Jonni Darrko’s Chloe Amour showcase, titled "Mon Amour."

Pineapple Support, Stripchat to Host 'Navigating Thoughts of Suicide' Support Group

Pineapple Support and Stripchat are hosting a free online support group to help performers deal with suicidal ideation.

Plaiir Names Cade Maddox as Lead of Creator Relations

Networking platform Plaiir has appointed Cade Maddox as its new lead of creator relations.

Bella Reid Named Penthouse's 'Pet of the Month' for September

Penthouse Magazine has named Bella Reid as Pet of the Month for September.

Show More