Playboy Plans on Moving Headquarters to Westwood

Playboy Plans on Moving Headquarters to Westwood

WESTWOOD, Calif. — Playboy Enterprises Inc. has plans to close its Beverly Hills offices and move three miles west to the UCLA campus town of Westwood.

Amidst a shakeup of its business model, Playboy has agreed to a 40,000-square-foot sublease at 10960 Wilshire Blvd., according to commercial real estate tracker CoStar, reducing its corporate office footprint by 5,000 square feet.

The company’s new offices, located in a 22-story tower, will be about three miles away from its current Beverly Hills offices at 9346 Civic Center Dr.

The new Westwood offices, located on the south side of Wilshire, also house the company headquarters of Boingo Wireless Inc. and numerous legal offices.

Playboy moved to the four-level Beverly Hills corporate offices, with its 45,000 square feet of space, in 2012 after it consolidated offices in Chicago, Los Angeles and New York.

Playboy magazine and companion website Playboy.com this year changed their company slogan from “Entertainment for Men” to “Entertainment for All.”

Cooper Hefner, Playboy’s chief creative officer, said the move was an effort to reach a broader audience.

His father, Hugh Hefner, who introduced the world to Playboy magazine in 1953 and built the company into one of the most recognizable American global brands in history, passed away last year. 

In its 64th year in business, Playboy is struggling to rebrand itself as a leading adult entertainment entity in the digital age. The magazine reached the height of its popularity in the early 1970s, with a circulation of 7 million.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ana Foxxx, Jade Venus Star in Latest From Transfixed

Ana Foxxx and Jade Venus star in the latest release from Transfixed, titled "Third Date Jitters."

Jasmine Sherni Gets Exorcised in Latest From Brazzers

Jasmine Sherni stars with Luna Star and Scott Nails in the latest scene from Brazzers, titled “The Brazzorcist.”

Elana Bunnz Makes Her WIFEY Debut

Elana Bunnz stars with her husband Don and Prince Yahshua in the latest release from Vixen Media Group studio imprint WIFEY.

'MILFlicious' Launches Through YourPaysitePartner

MILFlicious.com has officially launched through YourPaysitePartner (YPP).

Evil Angel Debuts Pat Myne's 'Jax Slayher For Days 2'

Evil Angel has released director Pat Myne’s new showcase title, “Jax Slayher For Days 2.”

Heaven & Hell Industry Bash Set for Tonight in Hollywood

The annual Heaven & Hell adult industry Halloween party will take place tonight at The Jungle in Hollywood from 9 p.m. to 3 a.m. (PDT).

Op-Ed: The Guardian's XBIZ Amsterdam Podcast Dismisses Creators' Experiences

British newspaper The Guardian’s podcast coverage of XBIZ Amsterdam 2025 purports to investigate the power dynamics of today’s online adult industry. Instead, it ignores creators’ voices, airs tired and outdated preconceptions about the business, and rehashes the unsupported claims of anti-pornography crusaders.

Eva Maxim, BranditScan Launch 'Killer' Promo

Eva Maxim and BranditScan have partnered for the Killer Creator Giveaway promotion.

Darcie Dolce, Wicked Paradise to Host 'Jako's Playhouse' Event

Darcie Dolce and Wicked Paradise will host Jako’s Playhouse event at Skybar in West Hollywood on Nov. 14.

2026 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2026 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 14 in conjunction with the XBIZ 2026 digital media conference.

Show More