Willliams Trading Launches System JO Series of Online Courses

Willliams Trading Launches System JO Series of Online Courses

PENNSAUKEN, N.J. — Williams Trading Co. has teamed with System JO to produce a series of new e-learning courses designed to educate retailers on the basics of selling lube.

Store associates who a complete the series will also receive a free gift upon certification.

Williams Trading Co., a System JO Preferred Partner, has released the first three courses of the series. The new System JO modules can be viewed at Williams Trading University here.

“System JO: Introduction to Personal Lubricants” is the first course of the multi-part series that teaches why personal lubricants are necessary and ways to overcome objections to the sale. Course number two is “System JO: Basic Types of Lube.” In the second course, JO breaks down all the different types of personal lubricants. The third course available is “System JO: Science and Safety,” that teaches about body-safe organic and PH-balanced formulas.

In addition to the free e-learning training modules, System JO offers a free gift upon completion of the course.  

“This new mini series from System JO will be a great way to help improve sales and help salespeople feel confident when answering customers questions about lubricants,” says Scott D, director of sales and marketing.

Williams Trading University (WTU) is a free resource provided to Williams Trading customers with the collaborative support of vendors. Since its September 2015 launch, WTU has certified more than 68,000 store associates.

The complete portfolio of e-learning courses can be viewed at WTULearn.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Introduces Pleasure Products Collection

Cliterature has expanded its collection with new vibes, all packaged in the brand's book-shaped boxes.

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

Show More