Willliams Trading Launches System JO Series of Online Courses

Willliams Trading Launches System JO Series of Online Courses

PENNSAUKEN, N.J. — Williams Trading Co. has teamed with System JO to produce a series of new e-learning courses designed to educate retailers on the basics of selling lube.

Store associates who a complete the series will also receive a free gift upon certification.

Williams Trading Co., a System JO Preferred Partner, has released the first three courses of the series. The new System JO modules can be viewed at Williams Trading University here.

“System JO: Introduction to Personal Lubricants” is the first course of the multi-part series that teaches why personal lubricants are necessary and ways to overcome objections to the sale. Course number two is “System JO: Basic Types of Lube.” In the second course, JO breaks down all the different types of personal lubricants. The third course available is “System JO: Science and Safety,” that teaches about body-safe organic and PH-balanced formulas.

In addition to the free e-learning training modules, System JO offers a free gift upon completion of the course.  

“This new mini series from System JO will be a great way to help improve sales and help salespeople feel confident when answering customers questions about lubricants,” says Scott D, director of sales and marketing.

Williams Trading University (WTU) is a free resource provided to Williams Trading customers with the collaborative support of vendors. Since its September 2015 launch, WTU has certified more than 68,000 store associates.

The complete portfolio of e-learning courses can be viewed at WTULearn.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eye of Love Debuts 'Pheromone Roll-On Duo' From Bloom Line

Eye of Love has introduced the Pheromone Roll-On Duo fragrance set from its Bloom collection.

Full Circle Releases 'Grinders' Collection

Pleasure brand Full Circle has debuted its new Grinders collection of discreet vibrators.

Doc Johnson, Polynesian Pleasures Ink Distro Deal

Pleasure brand Polynesian Pleasures has signed a deal with Doc Johnson for global distribution.

Sydney Screams, Creature Feature Toys & Tailends Studios Launch Limited Partnership

Sydney Screams, Creature Feature Toys, and Tailends Studios have launched a one-month campaign to produce customizable dildos, with some proceeds benefiting SWAID Collective.

Sexpo Australia Founder Launches SexEx

Sexpo Australia founder David Ross has launched his new adult lifestyle expo, SexEx.

Orion Unveils New Styles From 'Svenjoyment Bondage' Line

Orion Wholesale has released two new styles from its Svenjoyment Bondage line.

NYC Adult Stores Lose Challenge to Zoning Law, May Face Relocation

The U.S. Court of Appeals for the 2nd Circuit on Tuesday upheld a lower court’s decision to allow enforcement of a 2001 zoning law aimed at forcing adult retail stores out of most parts of New York City.

B-Vibe Spotlighted in Glamour Magazine

B-Vibe has been named Best for Anal Toys in a Glamour Magazine article on pleasure brands.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics, Doc Johnson, and Nasstoys to host a virtual trade show July 14-15 during ANME.

Eldorado Names Sandy Nuyt Sales Director

Eldorado Trading has appointed Sandy Nuyt as its new sales director.

Show More