OAKLAND, Calif. — Lioness has announced that its smart vibrator is now available from goop retail locations and more.
According to the company, since its founding four years ago, Lioness has been dedicated to addressing the field of female sexuality. Its first product, the Lioness Vibrator, harnesses advanced technology to give women the tools to take learning about pleasure into their own hands.
Now, for a limited time, Lioness will be sold in goop’s tightly-edited Sex Shop and featured in its annual Sex Issue. goop’s Sex Issue offers a thought-provoking look at the complexity of intimacy, sexuality, with stories investigating the secret to good sex, what it’s like to be a female director in the erotic film industry and the debate around sex addiction. Goop’s Sex Shop offers more than 50 products, including elegant lingerie, body oils and innovative pleasure-inducing tools, such as Lioness.
“We created Lioness because we noticed that women from all walks of life just couldn’t find the answers to their most basic questions around pleasure,” says Lioness co-founder and CEO Liz Klinger. “By using biofeedback technology and the Lioness app, women get what they should have had all along: information about their sexuality; what works, what doesn't, and what they might love but haven’t discovered yet.”
Klinger reveals Lioness’ goal goes beyond satisfying individual women — it hopes its work will launch society’s understanding of female sexuality into the 21st century.
“Because we’re a science-based company, we sought out every piece of research available dedicated to female sexuality, starting with that of Masters & Johnson. Unfortunately, [we] quickly found out that there’s not much out there. In fact, almost no studies on the physiology of female sexuality and pleasure have come out since the 1980’s,” Klinger explains. “We asked why, in an age where technology has radically transformed almost every facet of our lives, has research and technology for female sexuality seen no advancement in decades?”
Klinger says women need more information, not less, and that it’s often easy to talk about sex and hard to talk about sexuality, especially for women.
“What we enjoy or not and how it changes over time is a subject of taboo. It’s an awkward topic to bring up with friends and family, and the societal discomfort around female sexuality makes it difficult to find reliable sources of information that we can comfortably and privately consult,” Klinger confides. “Lioness is trying to change that. We are a women-owned company building a vibrator that transforms the way women understand, discover, and take control of their own bodies. Changing the conversation around female sexuality is hard, but we’re determined to take on the challenge.”
Klinger notes Lioness’ pioneering technology has already changed the way thousands of women and couples learn and explore their own, unique sexuality with an objective, data-centric perspective via the Lioness App — a groundbreaking approach based on decades of research and supported by doctors, therapists, and experts alike.
“Lioness has been starting to explore new frontiers of female sexuality that haven’t been explored in decades,” Klinger concludes, “including different orgasm patterns and how different stimulants (e.g. cannabis) affect your experience of pleasure.”
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