The Cowgirl Sex Machine Named Best New Product at Adultex Awards

PORT DOUGLAS, Australia — The Cowgirl saddle-style sex machine made its Australian debut at the Adultex trade show and won its first-ever adult industry award: Best New Product. 

Alicia Sinclair, founder and CEO of The Cowgirl, was on hand at the event to introduce Australian buyers to the machine.

“A huge special thanks to the Calvista team for a spectacular event,” Sinclair said. “The COTR, Inc. team is ecstatic to receive the honor of Best New Product and are thrilled about the successful Australian launch of The Cowgirl! Our goal with was to introduce a premium sex machine that appeals to consumers around the globe, and we couldn’t be happier with the response we have received internationally already.” 

Each Cowgirl machine has a global adaptor that lets it be used safely around the world. It incorporates Kiiroo’s FeelMe interactive technology, adding a digital element option for long-distance couples using the FeelMe smartphone app. The toy’s saddle-style seat features padding and the base of the machine has silicone bumpers to prevent surface scratching or slipping. The toy comes with a corded LED remote and has six vibration patterns with a 360-swivel rotation.

The Cowgirl brand also includes marketing materials like the “Guide to Ride” videos directed by Jessica Drake and commercial work/photography by filmmaker Deborah Anderson. For more information, email Alicia@COTRinc.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Je Joue to Debut Expanded 'ILY' Collection at EroSpain

Je Joue will introduce several new products from its ILY collection at the EroSpain trade show next month in Barcelona.

Magic Silk Debuts 'Daffodil Dreams' Collection

Magic Silk has introduced its new Daffodil Dreams line of lingerie.

Playboy Launches Model Search for Honey Birdette Lingerie Collab

Playboy has launched a global model search for the face of the company's exclusive collaboration with lingerie brand Honey Birdette.

Xgen Expands Distro Deal With East Coast News

Xgen Products has expanded its distribution deal with East Coast News (ECN), with the latter now carrying the Lapdance Lingerie and Envy Menswear lines.

Orion Debuts 'Beasty' Jumpsuits

Orion Wholesale has introduced its new Beasty Suits reptilian role-playing jumpsuits.

Eldorado to Host 'Virtual Elevation' Webinar With Lovehoney

Eldorado Trading will host its next "Virtual Elevation," a live, private webinar for retailers, featuring Lovehoney Group's John Marinello and Kim Card, and Eldorado Marketing Director Nathan Morimitsu, on April 23 at noon PDT.

Sportsheets Expands 'Shadow' Collection

Sportsheets has expanded the Shadow collection from its Sex & Mischief line of BDSM gear.

COTR Acquires Together Brand

COTR, Inc. has acquired the assets and distribution rights of pleasure brand Together.

Kiiroo Introduces New Leigh Raven Mouth Stroker

Kiiroo has debuted the new FeelLeigh Raven mouth stroker sleeve from its FeelStar line.

Xgen Hosts 'Ask a Sexologist' Events in Arizona

Xgen Products has wrapped up its “Ask a Sexologist” in-store event series featuring resident sexologist Dr. Mindy at Fascinations retail locations in Arizona.

Show More