The Cowgirl Sex Machine Named Best New Product at Adultex Awards

PORT DOUGLAS, Australia — The Cowgirl saddle-style sex machine made its Australian debut at the Adultex trade show and won its first-ever adult industry award: Best New Product. 

Alicia Sinclair, founder and CEO of The Cowgirl, was on hand at the event to introduce Australian buyers to the machine.

“A huge special thanks to the Calvista team for a spectacular event,” Sinclair said. “The COTR, Inc. team is ecstatic to receive the honor of Best New Product and are thrilled about the successful Australian launch of The Cowgirl! Our goal with was to introduce a premium sex machine that appeals to consumers around the globe, and we couldn’t be happier with the response we have received internationally already.” 

Each Cowgirl machine has a global adaptor that lets it be used safely around the world. It incorporates Kiiroo’s FeelMe interactive technology, adding a digital element option for long-distance couples using the FeelMe smartphone app. The toy’s saddle-style seat features padding and the base of the machine has silicone bumpers to prevent surface scratching or slipping. The toy comes with a corded LED remote and has six vibration patterns with a 360-swivel rotation.

The Cowgirl brand also includes marketing materials like the “Guide to Ride” videos directed by Jessica Drake and commercial work/photography by filmmaker Deborah Anderson. For more information, email