The Cowgirl Sex Machine Named Best New Product at Adultex Awards

PORT DOUGLAS, Australia — The Cowgirl saddle-style sex machine made its Australian debut at the Adultex trade show and won its first-ever adult industry award: Best New Product. 

Alicia Sinclair, founder and CEO of The Cowgirl, was on hand at the event to introduce Australian buyers to the machine.

“A huge special thanks to the Calvista team for a spectacular event,” Sinclair said. “The COTR, Inc. team is ecstatic to receive the honor of Best New Product and are thrilled about the successful Australian launch of The Cowgirl! Our goal with was to introduce a premium sex machine that appeals to consumers around the globe, and we couldn’t be happier with the response we have received internationally already.” 

Each Cowgirl machine has a global adaptor that lets it be used safely around the world. It incorporates Kiiroo’s FeelMe interactive technology, adding a digital element option for long-distance couples using the FeelMe smartphone app. The toy’s saddle-style seat features padding and the base of the machine has silicone bumpers to prevent surface scratching or slipping. The toy comes with a corded LED remote and has six vibration patterns with a 360-swivel rotation.

The Cowgirl brand also includes marketing materials like the “Guide to Ride” videos directed by Jessica Drake and commercial work/photography by filmmaker Deborah Anderson. For more information, email Alicia@COTRinc.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Fleshlight, Penthouse Partner for New 'Pet' Collection

Fleshlight has partnered with Penthouse to release a collection of strokers based on the anatomy of 12 Penthouse Pets.

Svakom, Kaotik Labs Return as Presenting Sponsor of XBIZ Awards, Pleasure and Retail Edition

The pleasure industry’s biggest night is set to shine even brighter as Svakom and sister brand Kaotik Labs return as presenting sponsors of the 2027 XBIZ Awards, Pleasure & Retail Edition, taking place at Avalon Hollywood on Jan. 9.

Electric Novelties Debuts 20 New 'Blue Line' Chastity Styles

Electric Novelties has introduced 20 new Blue Line chastity styles.

Sportsheets Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of adult brand Sportsheets in a case against a copycat website using an infringing domain.

Sex Expo 2027 Unveils Guest Speaker Lineup

The Sex Expo 2027 schedule is now live, featuring two days of educational sessions, interactive workshops and expert-led conversations at the JW Marriott L.A. LIVE, Jan. 7-10.

Lovense Introduces Touch-Responsive 'Glint' Vibrating Anal Plug

Lovense has debuted its new Glint vibrating anal plug for couples, featuring a touch-responsive base that syncs the device's stimulation with the rhythm and thrust of the wearer's partner.

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Show More