The Cowgirl Sex Machine Named Best New Product at Adultex Awards

PORT DOUGLAS, Australia — The Cowgirl saddle-style sex machine made its Australian debut at the Adultex trade show and won its first-ever adult industry award: Best New Product. 

Alicia Sinclair, founder and CEO of The Cowgirl, was on hand at the event to introduce Australian buyers to the machine.

“A huge special thanks to the Calvista team for a spectacular event,” Sinclair said. “The COTR, Inc. team is ecstatic to receive the honor of Best New Product and are thrilled about the successful Australian launch of The Cowgirl! Our goal with was to introduce a premium sex machine that appeals to consumers around the globe, and we couldn’t be happier with the response we have received internationally already.” 

Each Cowgirl machine has a global adaptor that lets it be used safely around the world. It incorporates Kiiroo’s FeelMe interactive technology, adding a digital element option for long-distance couples using the FeelMe smartphone app. The toy’s saddle-style seat features padding and the base of the machine has silicone bumpers to prevent surface scratching or slipping. The toy comes with a corded LED remote and has six vibration patterns with a 360-swivel rotation.

The Cowgirl brand also includes marketing materials like the “Guide to Ride” videos directed by Jessica Drake and commercial work/photography by filmmaker Deborah Anderson. For more information, email Alicia@COTRinc.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Introduces Pleasure Products Collection

Cliterature has expanded its collection with new vibes, all packaged in the brand's book-shaped boxes.

Show More