Playboy Enters Second Life With an Island Party

LOS ANGELES — Playboy Enterprises has decided to enter the Second Life.

Second Life is the downloadable program developed by Linden Research Inc. that acts as a social network service and enables users to interact with each other through avatars.

Playboy’s launch today of Playboy Island is the first for a men's lifestyle brand on Second Life, spokeswoman Theresa Hennessey told XBIZ.

“We’re very excited over this launch,” Hennessey said. “Entering Second Life is a great way for Playboy to leverage its brand in a virtual world.”

The rabbit head-shaped island, created and maintained by Sentient Services, will house a virtual Playboy retail store and offer Second Life residents the chance to connect with the brand through a variety of events and social opportunities.

Playboy's Second Life retail location will feature merchandise from its e-commerce sites, PlayboyStore.com and ShoptheBunny.com, and residents can purchase Playboy-branded apparel either for the real world or for their Second Life avatars.

The virtual store is staffed by female avatar employees wearing Playboy-branded apparel and the famous Playboy Bunny costume. The location's top floor video lounge, as well as the island's beachfront property, will serve as social space for Second Life residents.

A Playboy Island launch party today and Wednesday will feature performances by various Second Life music artists.

More than 7 million Second Life accounts have been registered, and its direct competitors include Active Worlds, There, Entropia Universe, Dotsoul Cyberpark, Kaneva and adult-based Red Light Center.

Residents use virtual currency — the Linden Dollar —to purchase virtual and real products and services.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Chaturbate Announces 2025 Music Contest Winners

Chaturbate has revealed the winners of its 2025 music competition.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

MYM Launches New Traffic System

German creator platform MYM has launched a new traffic system for its members.

Ukrainian Content Creators on Hook for Nearly $10M in Back Taxes

Content creators in Ukraine owe the equivalent of $9.3 million in back taxes, according to the country's State Tax Service.

Eroutique Relaunches Site Through YourPaysitePartner

Eroutique has relaunched its official website through YourPaysitePartner (YPP).

Update: Pornhub Will Not Block Ohio, Despite AV Law

Pornhub parent company Aylo will not block access to its websites in Ohio, despite new state age verification rules that came into effect Sept. 30.

Pineapple Support, Pornhub to Host 'ADHD-Friendly' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers with ADHD.

Judge Dismisses Some Claims in 'Children of Pornhub' Trafficking Suit

A United States district judge on Friday dismissed some but not all claims against Aylo in a long-running case involving CSAM allegations featured in the influential 2020 New York Times article “The Children of Pornhub.”

FSC Sets Key Dates, Qualifiers for December Board of Directors Election

The Free Speech Coalition (FSC) today announced key dates and qualifiers for its upcoming Board of Directors election.

RedGIFs Launches New 'Studio' Creator Platform

RedGIFs has launched its new Studio creator platform.

Show More