MysteryVibe Launches 'Orgasm Gap' Billboard Campaign in London

MysteryVibe Launches 'Orgasm Gap' Billboard Campaign in London

LONDON — Fresh off a successful funding round, pleasure products startup MysteryVibe has partnered with the McCann London ad agency to launch a billboard campaign to raise awareness about the so-called “orgasm gap.” 

While the gender pay gap has sparked debate left and right, the orgasm gap is in full swing, according to Stephanie Alys, MysteryVibe’s co-founder and chief pleasure officer.

Research shows that among heterosexual couples, men have three orgasms for every one orgasm a woman enjoys, she noted.

“When it comes to the orgasm gap, there’s a lot of work to be done? —? not just in raising awareness, but in exploring the reasons why it’s so hard for women to demand orgasms during sexual relationships,” Alys said.

With the awareness campaign, MysteryVibe has launched a media campaign — a series of three large billboards posted in London and a website, CloseTheOrgasmGap.com, that illustrates research on why the gap exists.

By highlighting the lack of knowledge in a playful way, MysteryVibe hopes to encourage more partners to focus on the clitoris and get people to talk more openly about female masturbation, so that it becomes as socially acceptable as it is with men.

“Talk is rife at the moment about gender gaps, so MysteryVibe’s timing is spot on in sending a powerful message about achieving equality in the bedroom for heterosexual couples,” said Rob Doubal, chief creative officer at McCann London. “This campaign is one of a kind that will contribute in a major way to ending the taboo subject of the gender orgasm gap.”

U.K.-based, female-founded MysteryVibe manufactures the luxury vibrator Crescendo, billed as the world’s first body-adapting smart vibrator.

Earlier this month, MysteryVibe revealed that it has closed its latest round of funding with $1.5 million in new investments, bringing the total outside capital raised by the company to $4 million.

Pictured: A MysteryVibe billboard in London

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ball & Chain Announces 2 New 'Sex Dice' Games

Ball & Chain has announced the debut of two new Sex Dice games, dropping in September.

SBJ/TAF Names John Lyons as VP of Sales, Dave McDaniel as Buyer

SBJ/TAF has named John Lyons as its vice president of sales and store standards, and Dave McDaniel as buyer for its Adam & Eve stores.

Motorbunny Relaunches 'Fluffer' App

Motorbunny has relaunched its Fluffer app.

Orion Announces Customized Marketing Solutions

Orion Wholesale has announced customizable marketing solutions for its B2B customers.

Onahole Debuts New 'KYO' Cock Ring Collection

Pleasure brand Onahole has introduced its new KYO line of cock rings.

Deviate Launches Adult Industry Graphics Company Gala Design

Pleasure brand Deviate Network has incorporated its graphics department as its own adult industry-focused design company, Gala Design.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment line.

Monster Cocks Debuts 'Screamer' Dildo

Pleasure brand Monster Cocks has introduced its new dildo, the Screamer.

Kheper Debuts New 'Hot Naked Men' Playing Cards

Kheper Games has introduced its new "20 Years of Hot Naked Men" deck of playing cards.

Dame Debuts Limited-Edition 'Toy Stories' Book

Sexual wellness brand Dame has partnered with 11 erotica authors for a limited-edition book, titled “Toy Stories.”

Show More