MysteryVibe Launches 'Orgasm Gap' Billboard Campaign in London

MysteryVibe Launches 'Orgasm Gap' Billboard Campaign in London

LONDON — Fresh off a successful funding round, pleasure products startup MysteryVibe has partnered with the McCann London ad agency to launch a billboard campaign to raise awareness about the so-called “orgasm gap.” 

While the gender pay gap has sparked debate left and right, the orgasm gap is in full swing, according to Stephanie Alys, MysteryVibe’s co-founder and chief pleasure officer.

Research shows that among heterosexual couples, men have three orgasms for every one orgasm a woman enjoys, she noted.

“When it comes to the orgasm gap, there’s a lot of work to be done? —? not just in raising awareness, but in exploring the reasons why it’s so hard for women to demand orgasms during sexual relationships,” Alys said.

With the awareness campaign, MysteryVibe has launched a media campaign — a series of three large billboards posted in London and a website, CloseTheOrgasmGap.com, that illustrates research on why the gap exists.

By highlighting the lack of knowledge in a playful way, MysteryVibe hopes to encourage more partners to focus on the clitoris and get people to talk more openly about female masturbation, so that it becomes as socially acceptable as it is with men.

“Talk is rife at the moment about gender gaps, so MysteryVibe’s timing is spot on in sending a powerful message about achieving equality in the bedroom for heterosexual couples,” said Rob Doubal, chief creative officer at McCann London. “This campaign is one of a kind that will contribute in a major way to ending the taboo subject of the gender orgasm gap.”

U.K.-based, female-founded MysteryVibe manufactures the luxury vibrator Crescendo, billed as the world’s first body-adapting smart vibrator.

Earlier this month, MysteryVibe revealed that it has closed its latest round of funding with $1.5 million in new investments, bringing the total outside capital raised by the company to $4 million.

Pictured: A MysteryVibe billboard in London

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Expands Pleasure Product Collection

Cliterature has expanded its collection of pleasure products.

Like a Kitten, Dr. Tush Partner for 'Aftercare' Campaign

Pleasure brand Like a Kitten and wellness brand Dr. Tush have partnered for an aftercare-centered marketing campaign.

Wicked Sensual Care Debuts 'Coconut' Lube

Wicked Sensual Care (WSC) has introduced its first coconut oil-based lubricant.

Sportsheets Debuts 'Indica' Collection of Bondage, Fetish Accessories

Sportsheets has introduced the new Indica collection from its Sex & Mischief line of bondage and fetish gear.

We-Vibe Debuts 'Temp' Vibe That Heats, Cools

We-Vibe has introduced its new Temp heating and cooling palm vibrator.

2026 XBIZ Exec Awards Pre-Noms Open With Debut of New 'Impact' Honors

XBIZ is pleased to announce that the pre-nomination period for the 2026 XBIZ Exec Awards, the adult industry’s premier career honor, begins today and runs through Oct. 14.

Show More