Sony Ships Lower-Priced Blu-ray Players

SAN DIEGO — Sony Corp. has begun shipping a Blu-ray Disc player with a suggested retail price of $499 to major consumer electronics stores and specialty dealers across the U.S., the company announced.

Referring to it as “popularly priced,” Sony representatives said they expect the new BDP-S300 to broaden the high-definition disc player market.

“The BD format gained great momentum in the past several months, and we’re going to capitalize on that with the new model,” said Chris Fawcett, vice president of marketing for the Home Product Division of Sony Electronics. “The player gives a broader consumer segment the opportunity to experience the exceptional quality of Blu-ray Disc format at a competitive price.”

The price of the BDP-S300 is a full $100 less than Sony originally projected it to be when the player was first announced, and the $499 price is roughly half the price of the first Blu-ray players, which were released just six months ago. Fawcett attributed the reduction in price to a decline in production costs and growing demand for Blu-ray products.

The BDP-S300 is capable of outputting 1920x1080/24p hi-def video — which is currently the highest resolution HD signal available over an HDMI connection, according to Sony. The player also supports a wide range of video formats, including MPEG2, MPEG4-AVC and VC1.

In terms of audio output, the BDP-S300 features multichannel linear PCM digital audio output via HDMI, and can decode Dolby Digital Plus to deliver quality surround sound to any appropriately equipped receiver. The unit also offers 5.1 channel decoding capability to provide backward compatibility with existing receivers.

The player also supports DVD video and DVD playback from DVD/DVD+R/+RW encoded discs, CD playback, BD-ROM, AVC-HD Media, as well as MP3 audio files and JPEG images stored on DVD recordable media.

According to the release, the BDP-S300 will be available “shortly” at Sony Style stores, online at SonyStyle.com, and through other retailers nationwide.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pineapple Support, SextPanther to Host Stress Management Support Group

Pineapple Support and SextPanther are hosting a free online support group focused on stress management for performers.

Goddess Tangent Launches New Site Through Grooby's Blue.xxx

Goddess Tangent has launched her new membership site, TangentOD.com, through Grooby's website management company Blue.xxx.

Keiran Lee Guests on Chaturbate's 'Sex Tales' Podcast

Keiran Lee is the latest guest on Chaturbate’s “Sex Tales” podcast, hosted by Melissa Stratton and Vanniall, and streaming on the company’s “Camming Life” YouTube channel.

FSC Talks Age Verification on Capitol Hill

The Free Speech Coalition (FSC) has published a blog post detailing the organization's talks on age verification on Capitol Hill in Washington.

FTC Warns PayPal, Stripe, Visa, Mastercard Against Debanking

Federal Trade Commission Chairman Andrew Ferguson sent letters on Thursday to the CEOs of PayPal, Stripe, Visa and Mastercard, warning them against debanking practices — including denying customers access to services based on lawful business activities perceived as high-risk.

AEBN Publishes Report on Ejaculate Trends

AEBN has published a report on ejaculate categories from its straight and gay theaters.

Chaturbate to Hold 'CB15' Creator Retreat in Arizona

Chaturbate will hold its CB15 creator retreat in Scottsdale from April 20-23.

EU Cites 4 Adult Sites for AV Breaches

The European Commission has preliminarily found PornHub, Stripchat, XNXX and XVideos to be in breach of Digital Services Act provisions intended to shield minors from adult content.

ProDx Health Joins SextPanther as New Testing Partner

ProDx Health has joined SextPanther as its new testing partner.

Show More