LOS ANGELES — Vice Industry Token Inc. pulled in $22 million in funds for its new cryptographic token in its first 24 hours, the blockchain-based platform reported today.
“We are excited to see the positive response to our groundbreaking platform through our token sale,” said Stuart Duncan, CEO and founder of Vice Industry Token, which launched its public crowdsale Tuesday, Feb. 20.
“The support of our community is key to our success, and this is just the beginning,” Duncan said.
The new blockchain-based platform will reward fans with proprietary cryptocurrency, simply for consuming content. Viewers can then redeem tokens for discounted on premium content and other services offered by partners, which include Exxxtasy, Penthouse and Elegant Angel.
By allowing consumers to curate content and get paid for it, they will essentially be “mining” the blockchain that the platform is built upon. Highly rated content is then more visible to the consumer, establishing a viewer preferential structure to the libraries of content.
In other company news, Vice Industry Token today launched a social media campaign in search of its official spokesmodels.
The company is offering a cash prize, an expense paid trip to XBIZ Miami, as well as a feature photoshoot, among other perks to three participants of their contest.
The contest will be broken down into rounds, with the first round already launched and running through mid-March. Contestants must be over 18 and a U.S. resident to participate.
All information as well as terms and conditions can be found through Vice Industry Token’s Twitter page at @ViceToken.