U.K. Study: 40% Kids Visit Prohibited Websites

LONDON — Online consumer protection firm Garlik conducted a study that found 40 percent of kids view websites prohibited by their parents, and more than half head online at times when they know mom and dad aren't watching.

Across the U.K., Garlik surveyed 500 kids aged 8-15 to learn their Internet habits, and 500 parents to find out how they monitor their children's online use. Despite the finding that 90 percent said they supervise their kids, the study found that almost half of the kids surveyed had found ways to circumvent their parents' methods.

Many kids even reveal personal information online, unbeknownst to their parents. Thirty percent reveal their full names, 20 percent hand out their cellphone numbers and 12 percent divulge their home addresses.

More than half of the children surveyed said they often used the Internet late at night, when parents are less apt to interfere with their online surfing.

"Our research is a shocking wake-up call to all parents in the U.K. to sit down with their children and talk about how to keep safe online," Garlik CEO Tom Ilube said. "The web is a wonderful place to explore but young people continue to make themselves vulnerable by not applying the same caution online as they would in person."

ASACP Executive Director Joan Irvine told XBIZ that though it's impossible to monitor one's children at all times, parents must take responsibility and set rules. She also recommends installing parental filtering software.

"According to some studies, only 50 percent of parents install parental filtering software," Irvine said. "This is very disconcerting, especially since companies expend resources to try to help parents protect their children. For example, ASACP recently launched the RTA – Restricted to Adults website label [and] Microsoft’s Vista operating system has enhanced parental control. Parents need to use these tools."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Flirt4Free Wins Trademark Infringement Case Against Copycat Website

The World Intellectual Property Organization (WIPO) has ruled in favor of Flirt4Free in a case against a copycat website using an infringing domain.

Irish PM Affirms Plan for UK-Style Ban on 'Extreme' Content

Ireland’s prime minister on Wednesday confirmed that his government is moving ahead with plans to introduce legislation criminalizing possession and distribution of “extreme” pornography, which he hopes to see passed by early 2027.

UK Parliamentary Group Calls for Outlawing Cam Platforms

The U.K. Parliament’s All-Party Parliamentary Group (APPG) on Commercial Sexual Exploitation has published a report in which it calls for banning adult livestreaming platforms.

Ofcom Escalates Sun Social, Superb Convert Investigations

U.K. media regulator Ofcom has ramped up its ongoing Online Safety Act (OSA) compliance investigations into PlayVids/PeekVids operator Sun Social Media and PimpBunny operator Superb Convert.

Centrobill Rolls Out Apple Pay, Google Pay Options

Centrobill has added Apple Pay and Google Pay options for merchants.

Judge Preliminarily Approves Pornhub Class Action Settlement

A U.S. District Court judge on Monday granted preliminary approval to a settlement between Aylo and the plaintiffs in two class-action lawsuits over allegations that former Pornhub parent company MindGeek knowingly allowed and profited from CSAM on its sites.

Roald Riepen Steps Down as CEO of IMC

Roald Riepen, CEO of International Media Company (IMC), is stepping down.

Ofcom Sets Timeline for Enforcing 'Extreme' Content Rules

Before U.K. media regulator Ofcom begins enforcing new laws criminalizing certain “extreme” adult content online, it will first hold a consultation in early 2027, and then provide updated guidance for sites and platforms.

FSC Publishes Guidance on New UK Pornography Laws

The Free Speech Coalition (FSC) has published information for its members on the United Kingdom's recently passed pornography laws, which take effect next week.

Brazil Issues Guide to Digital Safety Compliance

Brazil’s National Data Protection Agency (ANPD) published on Wednesday a new guide outlining online providers’ child-protection responsibilities under the Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

Show More