LOS ANGELES — COTR has announced the addition of Tracy Felder to its team in the role of brand ambassador, where the retail industry vet will bring her hands-on experience to the premium brands the manufacturer offers.
COTR Inc. is the parent company behind the bvibe.com, Le Wand and The Cowgirl brands. Its high-end, couples friendly, body-safe designs are complemented with engaging branding and marketing, which is focused on conveying sex-positive education in a fun, friendly approach.
According to the company, Felder brings more than a decade of experience in adult retail to her new role. She played a key role in establishing a high-end sexy lingerie brick-and-mortar store in Philadelphia in 2005 and has since managed a sex-positive boutique that brings together sexual wellness with general self-care and entertainment.
On a mission to spread her sex-positive skills at a national level, Felder's career path has led her to COTR, where she will now focus on product training where she will work alongside Alicia Sinclair, the company's founder and CEO.
With her sights set on promoting sexual wellness, self-care and acceptance of all gender identities and sexualities, Felder’s future goals include becoming a certified sex educator.
“It’s an honor and great privilege working with Alicia Sinclair,” Felder said. “She is an amazing innovator that has set the bar high for competitors and is opening the doors for entrepreneurial women of today. That means a lot to me, and that’s one of the key reasons I wanted to join COTR.”
Felder said that she is already in the process of following in Sinclair’s footsteps in becoming a certified sex expert.
“I constantly strive to learn more about human sexuality in efforts to share my knowledge with as many people as possible,” Felder said. “I want to advocate sex positivity as an attainable goal for anyone. One shouldn’t refrain or withhold from what arouses them because it is taboo.”
“Embracing yourself and your partner(s) through communication, awareness, and positivity is how I see a sex-positive future,” Felder added. “Share, love, give … and receive unlimited pleasure!”
For her part, Sinclair said that Felder was a natural addition to the team as she "brings the expertise, enthusiasm and positive energy that is fundamental to COTR Inc."
“Her dedication to sex positivity and drive to engage consumers on the retail level make her an ideal addition to the COTR team," Sinclair said. "We’re so happy to have her and have already seen wonderful connections develop as we introduce her to our retail clientele.”