RIDE Bodyworx Website Relaunches With New Look

RIDE Bodyworx Website Relaunches With New Look

DALLAS — RIDE BodyWorx, the male-focused product line from Sliquid — winner of the 2018 XBIZ Award for Sex Lubricant of the Year — has announced a re-design and relaunch of RideLube.com

RIDE BodyWorx’s new site is described as edgier, with original content including new imagery that is focused on the modern man — specifically the LGBTQ modern man. The new site is user-friendly with easy navigation, an improved layout, social media integration, and is fully responsive and mobile-friendly.        

“This new year is bringing with it a whole new style and attitude for the RIDE BodyWorx brand,” RIDE BodyWorx Brand Ambassador Erik Vasquez said. “The packaging has always presented a sophisticated, masculine sex appeal; however, the brand's identity needs to match that narrative.  The new RideLube.com is more user-friendly, more streamlined in its functionality, more aesthetically in-line with the story we are conveying, and it will feature updated content that is pertinent to the modern, sexually driven male that is the RIDE customer.”

Also new to the site is “The RIDE Guide” — the official blog of RIDE BodyWorx, which will take “an irreverent probe into common issues all modern men have regarding love, dating and of course sex.”

The new RIDE BodyWorx site also has a new feature called “Partners,” which is a form that will allow visitors to request more information on private labeling, sponsorships and samples.

Vasquez added, "RIDE may be the little brother of Sliquid, but it has its own identity separate of Sliquid. We are catering directly to the LGBTQ community in our marketing because we, as gay men, have a desire for products that are high quality and that speak directly to us…that make us feel provocative and sexy. A socially conscious brand like RIDE is who we are going to spend our money with, and there is a lot of buying power in our community."

To place an order, contact a preferred distributor or email erik@ridelube.com for more information.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More