PHEONIX — PHS International has introduced its Bolo line, which it debuted at the January 2018 ANME Show.
The premise of this line was to take one of the all-time best sellers, the cock lasso and spruce it up with better looking designs and premium materials, the company said.
“The stainless steel and silicone tubing materials makes this line masculine and modern,” a spokesperson explained. “The packaging is unpretentious, macho and helps keep the price point very reasonable. What a simple grand slam!”
According to the company, PHS International had many buyers visit their booth at ANME during the three-day show and were impressed with the Bolo line.
“Outside of having some simple designs, PHS International has put together a great variety of designs that speak to all walks,” the spokesperson added. “You can feel like a King in the Royalty Ring, which comes in gold, silver and the very popular rose gold. Or you can feel very hardcore metal with the Skull Slider. A gold skull on black or white silicone with gold tips.”
The Bolo line is shipping now — Eldorado is currently taking pre-orders for the line.
Dennis Jones, senior buyer at Eldorado said, “I picked up this line because of the catchy brand name of the lasso, it’s nice packaging and the Bolo line has a very good price point.”
The team at PHS International concluded, “It’s a simple and delicious recipe. With the cock lasso designs, packaging and the price point; all you have to do is to sit back and enjoy the sales!”
To place an order, contact a distributor or the PHS Sales Department by emailing Michael Merrill, general manager, at michael@phsintl.com or Crystal Gerling, international sales executive, at crystal@phsintl.com or (778) 480-1963.
