VANCOUVER, Canada — JuicyAds today announced it has integrated real-time bidding for popunders on its network using the OpenRTB standard.
In an effort to control the quality of traffic in the network, the company is only using its new real-time-bidding offering to provide its traffic for purchase. Traffic will not be delivered into JuicyAds through the new system.
"We have no desire to receive traffic from sources that do not meet the JuicyAds standard," said Juicy Jay, CEO and founder of JuicyAds. "We have observed large influxes of low-quality traffic from several networks as of late that are primarily focused on volume over quality and we want no part of that. Its common for fraudulent publishers to use redirection or iframes to deliver invalid traffic to exchanges."
JuicyAds said that it is now integrated with several large and notable exchanges — including both mainstream and adult.
Delivery of popunder traffic orders is according to the specific targeting specifications of clients.
The JuicyAds advertising network has made several announcements recently related to improving the quality of traffic available through the JuicyAds network, most notably discarding the "mobile redirect" traffic type entirely, citing lack of quality. The company said it has embraced the "Better Ads Standards" even though it strongly believes the restrictions to be encroaching on the freedoms of independent web publishers.
Companies interested in integrating with JuicyAds should contact the company directly at firstname.lastname@example.org.