LONDON — HarrietSugarcookie.com has changed its domain name and brand image to Sugarcookie.com.
The site, however, will still fully embrace the slogan, “Porn for Geeks.”
According to founder Harriet Sugarcookie, “The idea behind the domain change was a long time coming, as the site has grown from a personal blog with my private adult content to more of a men's lifestyle magazine. Calling it Harriet Sugarcookie just didn't make sense anymore.”
The decision was also based on Sugarcookie’s desire to streamline the brand with an improved user experience, and to better position Sugarcookie.com as a key player in online adult entertainment, a rep said.
“The renaming is really exciting; it opens up so many new opportunities and helps Sugarcookie.com and our partners continue to grow,” said Sugarcookie, adding it helps to have a shorter, “easier to search-for name. Like I finally have a name that fits on a T-shirt."
Sugarcookie can be followed on Facebook, as well as Twitter and Instagram.
