LOS ANGELES — Rock Candy Toys will make its official debut in January at the XBIZ Retreat in Hollywood, Calif., with a new range of "uniquely decadent styles."
The new brand was designed as a collaboration among long-time industry vets with an eye for customer needs, the company says. Established by a powerhouse team with vast experience in both product design/manufacturing and marketing, Rock Candy Toys is anticipating to draw mass appeal with its "delectable creations."
The Rock Candy line offers a new spin on pleasure products, the company says. From ergonomic shapes to vibrant colors and fun names like Lala Pops, Suga’ Sticks, Swirls, Gummy Vibes, Gummy Balls, Suga’ Daddy’s, Candy Bullets and more. Rock Candy Toys' tagline invites consumers to “Treat Yourself."
For retailers, Rock Candy Toys will offer in-store merchandising and marketing options. The company has developed one-of-a-kind POP displays options that will speak to consumers' "sweet fantasy" with an eye-catching retail display options for store owners.
"While details of the new collection are currently still under wraps, distributor and retail buyers are advised to 'save room for candy!' in your January orders because your not going to want to miss out on this," the company said.