Satisfyer Announces Mainstream Advertising Plans for 2018

Satisfyer Announces Mainstream Advertising Plans for 2018

GERMANY — Satisfyer has announced it is planning "huge" advertising measures for the upcoming 2018 year.

According to a rep, before Satisfyer starts its three-year worldwide TV and online advertising campaign, worth more than $100 million, the German brand is currently testing out advertising with several major women magazines.

“Satisfyer is celebrating the end of the year big,” a Satisfyer spokesperson said. “Satisfyer is taking the lead in sexual wellness by attempting to educate and communicate directly with over 60 million of its consumers each month.” 

Satisfyer’s Jerome Bensimon said, “In Elle Magazine’s December issue, Satisfyer printed eight pages of educational material. Advertising will also include online campaigns on Elle.com. Satisfyer is breaking a rule that has forbidden adult toys to advertise in women’s mainstream magazine worldwide with sex toys. Satisfyer will reach, just this month, over 25 million of American Elle readers (print issue and online)."

“As we strongly believe in consistency, we’ve decided to extend our massive investment and partnership with [U.S.] Elle for the year of 2018 and will be present every single month alternatively with ads and education on print issue and online,” Bensimon added.

“Starting in January, we will ensure brand building, ad recognition, as well as increasing selling out rates for all our retailers. With the same strong building and investing in future spirit, we are really proud to announce, that we’ve just signed a similar agreement with [U.S.] Cosmopolitan, adding over 35 million of consumers monthly, taking an active role in educating on sexual wellness and promoting our brand.

“Also, we are working on a new Satisfyer Women TV spot,” Bensimon said. “ We are also working on a worldwide campaign in cooperation with Europe’s most prestigious and awarded advertising agency, Jung von Matt (Mercedes Benz, Audi, Vodafone, Angela Merkel, Sixt rental car etc.). Shooting started already early in November in the U.K., but the world premiere will be released at end of January in 2018.”

Following its strategy, Satisfyer hopes to be one of the most advertised brands worldwide in 2018.  

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Show More